Shying away from the oversize installations of previous editions, luxury labels like Gucci, Off-White and Givenchy took advantage of the Milan Design Week to showcase an array of new projects and offbeat initiatives.
The entire audience was all dressed essentially in conformist black for the latest iconoclastic show video of Balenciaga, a Spring 2022 collection revealed in a show video this weekend that was worn by just one model.
Gucci’s experimentation in the digital world – from la mode to marketing – has extended into a new terrain, NFT, as the house has moved to participate in Christie’s debut online auction named Proof of Sovereignty.
Gucci plans to stage its next runway show in Los Angeles, the first time the Florentine marque has staged a show in the United States in six years. In the label's centennial year, it will hold a catwalk event on Nov. 3.
Faced with consumers who are increasingly demanding in terms of brand values, luxury labels are undergoing a sea change, extending their vision beyond products. Gucci more than others, through its unique initiatives.
Where were Ben Hecht or Federico Fellini just when you needed them? Gucci’s online TV series whose finale episode premiered on Sunday night didn't set the cinematic world on fire, but its GucciFest sure impressed.
Gucci debuted its fashion TV series on Monday evening, featuring its latest collection, an online innovation entitled Ouverture of Something That Never Ended, jointly directed by Alessandro Michele and Gus Van Sant.
First you had Netflix, now you have GucciFest. In the latest twist in the online direction of fashion, Gucci will reveal its next collection via its own film series in a digital movie festival named GucciFest.