Gucci plans to stage its next runway show in Los Angeles, the first time the Florentine marque has staged a show in the United States in six years. In the label's centennial year, it will hold a catwalk event on Nov. 3.
Faced with consumers who are increasingly demanding in terms of brand values, luxury labels are undergoing a sea change, extending their vision beyond products. Gucci more than others, through its unique initiatives.
Where were Ben Hecht or Federico Fellini just when you needed them? Gucci’s online TV series whose finale episode premiered on Sunday night didn't set the cinematic world on fire, but its GucciFest sure impressed.
Gucci debuted its fashion TV series on Monday evening, featuring its latest collection, an online innovation entitled Ouverture of Something That Never Ended, jointly directed by Alessandro Michele and Gus Van Sant.
First you had Netflix, now you have GucciFest. In the latest twist in the online direction of fashion, Gucci will reveal its next collection via its own film series in a digital movie festival named GucciFest.
Leave it to Alessandro Michele to make a collection video unlike anything we’ve seen before; one whose cast was composed of the creative team that designed the actual clothes and accessories on display.
Sustainability is having an ever larger impact on the luxury sector and this week Gucci launches its first collection under its Gucci Circular Lines initiative. It will be available to shop on-site from July 1.