Following last month's blackface controversy, the Kering-owned luxury brand has launched "Gucci Changemakers", a project aiming to promote diversity both at the company and around the world, starting with the USA.
In Milan the parting farewell generally addressed to a friend by the Milanese is "buon lavoro," literally "good work," which after a very busy week in the Italian fashion capital, summed up the mood and the style here.
Masks of all shades and sizes took over the Gucci catwalk on Wednesday as the Italian luxury label kicked off Milan’s leg of the Autumn/Winter runway season with an eclectic show rich in patterns, colours and headpieces.
After being helmed by the German designer for 35 years, the luxury label has opted for continuity with Virginie Viard, who will need to adapt to a market with an increasingly voracious appetite for novelty.
After slowing down in the last three years, the Italian label owned by Kering is relying on new creative director Daniel Lee, whose first show is scheduled on February 22 in Milan, to return to growth.
The luxury group's leading label posted record results in 2018, and is expecting to grow at twice the market’s rate in 2019, reaching a 40% operating margin, as it prepares to launch a high jewellery line.
Luxury goods group Kering joined competitors in defying concerns of waning demand in China, as momentum at its powerhouse Gucci slowed slightly in the fourth quarter but still outperformed most other fashion brands.
Gucci, the Italian fashion label driving revenue growth at French luxury group Kering, will branch into high end jewellery with a collection in June or July, Kering boss François-Henri Pinault said on Friday.
Demand for Gucci handbags proved more resilient than expected in the third quarter, helping to drive a strong revenue rise at parent Kering at a time of heightened investor nerves over luxury goods companies.