Balenciaga unveiled its much-anticipated 'Hacker Project' on Monday morning in scores of international locations, with a series of pop-ups and pop-ins to debut the linkup with its fellow Kering brand Gucci.
The Italian brand has announced that “Gucci Love Parade,” the upcoming collection from creative director Alessandro Michele will be presented on one of the most iconic streets in the world: LA’s Hollywood Boulevard.
AZ Factory reveals the names of designers participating in Alber Elbaz's memorial - like Giambattista Valli, Giorgio Armani and Jean Paul Gaultier, alongside Matthew Williams of Givenchy and Alessandro Michele of Gucci.
Shying away from the oversize installations of previous editions, luxury labels like Gucci, Off-White and Givenchy took advantage of the Milan Design Week to showcase an array of new projects and offbeat initiatives.
The entire audience was all dressed essentially in conformist black for the latest iconoclastic show video of Balenciaga, a Spring 2022 collection revealed in a show video this weekend that was worn by just one model.
Gucci’s experimentation in the digital world – from la mode to marketing – has extended into a new terrain, NFT, as the house has moved to participate in Christie’s debut online auction named Proof of Sovereignty.
Gucci plans to stage its next runway show in Los Angeles, the first time the Florentine marque has staged a show in the United States in six years. In the label's centennial year, it will hold a catwalk event on Nov. 3.
Faced with consumers who are increasingly demanding in terms of brand values, luxury labels are undergoing a sea change, extending their vision beyond products. Gucci more than others, through its unique initiatives.