Massimo Dutti has relaunched its fragrance offer with a more premium look, underlining the Spanish group’s ambition to tap into this thriving market. All Inditex brands, except Uterqüe, now have their own fragrance.
The Coty-owned beauty brand has unveiled the new scent "Daisy Love Marc Jacobs," described by the brand as a "radiant gourmand" fragrance, and it has signed up model of the moment Gerber to front its global campaign.
Italian luxury house Gucci is set to unveil the first fragrance by creative director Alessandro Michele. Actress Dakota Johnson, artist Petra Collins and actress Hari Nef have been chosen to star in the campaign.
Marc Jacobs has revealed the first images from its new global advertising campaign for the "Daisy" fragrance, fronted by Cindy Crawford's daughter, Kaia Gerber, looking feminine, free and full of life.