This weekend in Milano Moda Uomo, ending Monday, was a season of new designers and venerable insider's labels making important statements, as creative minds profited from the lockdown to explore new options.
When Max Mara staged its Marella Agnelli moda resort 2022 collection at sunset on Tuesday in the Bay of Naples it marked the latest step in a subtle and long-term repositioning of the house as a major fashion player.
There is a great debate in fashion. Will women want elegance and sophistication when the pandemic eventually ends or will their biggest needs just be ease and comfort? Ian Griffiths of Max Mara, believes in the former.
Few Scandinavian brands have had as much impact of late as Ganni, which just staged a double-header in this February’s edition of Copenhagen Fashion Week. We met the husband and wife CEO and designer to find out more.
Pitti Connect took a novel turn with Herno CEO Claudio Marenzi presenting the brand’s latest sustainable ideas with Globe, before linking to Eataly founder Oscar Farinetti, who has launched eco-retail concept Pea Green.
No city stages fashion presentations as succinctly as Milan, all the way through the past week, which ended with the city closing its doors dramatically on Sunday after the first deaths from the coronavirus in Italy.
If any senior LVMH executive is looking very smart these days it surely is Pietro Beccari, the CEO of Christian Dior Couture, who just oversaw his house’s path-breaking cruise 2020 collection runway show in Marrakech.
The trade show, which takes place from 8 to 10 February, will debut a new format, combining fashion and footwear. 34.5% of the almost 800 exhibitors will be new brands as the event continues to focus on sustainability.