Shying away from the oversize installations of previous editions, luxury labels like Gucci, Off-White and Givenchy took advantage of the Milan Design Week to showcase an array of new projects and offbeat initiatives.
No city stages fashion presentations as succinctly as Milan, all the way through the past week, which ended with the city closing its doors dramatically on Sunday after the first deaths from the coronavirus in Italy.
Acqua di Parma, which feted a new Christmas capsule this weekend, is expecting double digit growth this year. And next year too, as Italy’s most famous niche perfume brand continues its healthy global expansion.
LVMH is close to acquiring a new perfume brand, Jean Patou, for its portfolio and has done it very much on the quiet. The French conglomerate took management control last year without any fanfare from Designer Parfums.
On Tuesday, the luxury group opened the Thélios production site for its joint venture with Marcolin, a partnership which began with Céline's eyewear collections, and still has those of Loewe and Fred in the pipeline.
And they are off. Applications opened Friday for aspiring talent in the LVMH Prize, the most financially beneficial annual award in fashion. Young hopefuls - limited to under 40 years - have until February 4 to apply.