According to a survey by ContactLab, Chinese e-shoppers require luxury goods brands to adapt better to their online purchasing habits.
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4 published items with the word (s) or phrase ContactLab in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "European luxury labels struggling to adapt to Chinese e-tailing")
European luxury labels struggling to adapt to Chinese e-tailing -
![]( "Balenciaga, Fendi top online purchasing experience ranking")
Balenciaga, Fendi top online purchasing experience rankingBalenciaga and Fendi have topped the online purchasing experience performance ranking for 2016, taken this year in New York by ContactLab, after 2015's report covered the Milan market.
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![]( "Tourists are redefining luxury's geographic hotspots")
Tourists are redefining luxury's geographic hotspotsWith Russians and the Chinese at the top, tourists continue to spend up big in the luxury sector, despite the current geopolitical instability across the globe, according to a recent report.
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![]( "Multichannel consumers spend more on luxury goods")
Multichannel consumers spend more on luxury goodsNew research by ContactLab reveals that consumers buying luxury goods both online and in-store spend about 50% more per year than in-store only customers.
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![]( "Vente en ligne : les marques de luxe adaptent leur stratégie")
Vente en ligne : les marques de luxe adaptent leur stratégie...Selon une étude de Contactlab et Exane BNP Paribas, si des changements importants ont déjà eu lieu l'an dernier, les marques de luxe font toujours plus d'efforts pour préciser leurs stratégies en ligne.
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![]( "Luxe : de la boutique classique à un modèle de vente toujours plus intégré")
Luxe : de la boutique classique à un modèle de vente toujours plus intégré...Ferragamo, Saint Laurent et, à la dernière place, Céline.Le classement des marques les mieux préparées face à l'omincanal - Contactlab analysis Exane BNP Paribas « Il y a quelques champions, suivis par un grand gro...
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![]( "Luxe : les maisons européennes ont du mal à s’adapter aux e-shoppers chinois")
Luxe : les maisons européennes ont du mal à s’adapter aux e-shoppers chinois...demandent aux marques de luxe davantage d'adaptation à leurs habitudes en matière d'e-commerce, selon une étude menée par ContactLab.
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![]( "Luxe : la Russie retrouve son attractivité")
Luxe : la Russie retrouve son attractivité...redevenir attractif pour l’industrie du luxe à condition de mieux s’adapter à la clientèle autochtone, selon une étude de ContactLab et Exane BNP Paribas.
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![]( "Balenciaga et Fendi: une expérience d'achat de qualité à New York")
Balenciaga et Fendi: une expérience d'achat de qualité à New York...Balenciaga et Fendi arrivent en tête du classement 2016 des meilleures expériences d'achat réalisé par ContactLab à New York. En 2015, l'étude avait été réalisée à Milan.
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![]( "Les touristes redessinent la géographie du luxe")
Les touristes redessinent la géographie du luxe...d’alimenter fortement l’industrie du luxe, en dépit d’une situation géopolitique mondiale instable, selon une étude de ContactLab et Exane BNP Paribas.
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![]( "Le luxe : une industrie désormais comme une autre ?")
Le luxe : une industrie désormais comme une autre ?...chemin du digital. L'e-commerce comptait pour seulement 7 % des ventes en 2015, contre 6 % en 2014, alors que le cabinet ContactLab calcule que les clients du « multicanal » dépensent 50 % de plus que ceux qui achè...
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![]( "L’intégration du digital aux magasins physiques, le Saint-Graal de l’industrie du luxe ?")
L’intégration du digital aux magasins physiques, le Saint-Graal de l’industrie du luxe ?...Selon une étude Exane BNP Paribas et Contactlab, l’intégration des innovations autour du digital dans les magasins physiques serait le Saint-Graal de la croissance des marques de luxe. Un constat dressé à partir d’...
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![]( "Yoox Net-a-Porter apporte une nouvelle dimension au binôme Web et luxe")
Yoox Net-a-Porter apporte une nouvelle dimension au binôme Web et luxe...de luxe en ligne qui devraient atteindre 27 milliards d’euros en 2019.Selon les estimations d’une étude réalisée par ContactLab et Exane BNP Paribas, l’influence d’Internet pèsera même 50 % sur le total des ventes ...
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![]( "Luxe et Web : peut mieux faire")
Luxe et Web : peut mieux faire...avec Ralph Lauren, Givenchy et Loro Piana en tête, selon une étude de ContactLab et Exane BNP Paribas.
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![]( "Luxury labels revamp online strategies, prioritise e-tail says Contactlab report")
Luxury labels revamp online strategies, prioritise e-tail says Contactlab report...pricing strategy right with major change in the past year as they wake up to the value of e-sales, says a new report from Contactlab/Exane BNP Paribas.
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![]( "Luxury goods retailing shifts from classic store model to an increasingly integrated one")
Luxury goods retailing shifts from classic store model to an increasingly integrated one...back of the pack, Céline.Ranking of the brands that are better equipped for an omni-channel approach - analysis by Contactlab Exane BNP Paribas "There are a few outstanding cases, and some major groups whose perfor...
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![]( "European luxury labels struggling to adapt to Chinese e-tailing")
European luxury labels struggling to adapt to Chinese e-tailing...According to a survey by ContactLab, Chinese e-shoppers require luxury goods brands to adapt better to their online purchasing habits.
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![]( "Luxury brands must upgrade their offerings in Russia, says report")
Luxury brands must upgrade their offerings in Russia, says report...are still struggling to make a strong impact, according to a new report released by customer engagement specialists ContactLab and investment company Exane BNP Paribas. Following a difficult trading year in 2015,...
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![]( "Balenciaga, Fendi top online purchasing experience ranking")
Balenciaga, Fendi top online purchasing experience ranking...and Fendi have topped the online purchasing experience performance ranking for 2016, taken this year in New York by ContactLab, after 2015's report covered the Milan market.
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![]( "Tourists are redefining luxury's geographic hotspots")
Tourists are redefining luxury's geographic hotspots...travellers, an increase of 3.5% year on year, according to a study released by direct digital marketing specialist ContactLab and Exane BNP Paribas.The Dior store on avenue Montaigne in Paris Despite boutiques in P...
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![]( "Multichannel consumers spend more on luxury goods")
Multichannel consumers spend more on luxury goods...New research by ContactLab reveals that consumers buying luxury goods both online and in-store spend about 50% more per year than in-store only customers.
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![]( "Lujo: de la boutique clásica a un modelo de venta cada vez más integrado")
Lujo: de la boutique clásica a un modelo de venta cada vez más integrado...Saint Laurent y, en último lugar, Céline.Ranking de las marcas mejor preparadas en términos de presencia omnicanal - Contactlab analysis Exane BNP Paribas "Hay algunos vencedores, seguidos de un gran grupo que mejo...
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![]( "Llas marcas de lujo deben mejorar su oferta en Rusia")
Llas marcas de lujo deben mejorar su oferta en Rusia...crecimiento, pero muchas marcas de lujo todavía están luchando para tener un fuerte impacto, según un nuevo informe de ContactLab y Exane BNP Paribas.
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![]( "Balenciaga, Fendi destacan en experiencia de compra")
Balenciaga, Fendi destacan en experiencia de compra...llevado los primeros lugares de un ranking que determina las mejores experiencias de compra de 2016, realizado por ContactLab en Nueva York.
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![]( "Altagamma Digital Awards: i vincitori dell'edizione 2021")
Altagamma Digital Awards: i vincitori dell'edizione 2021...(gioielleria), Gucci (moda) e Kartell (design) sono tra i vincitori della quinta edizione del premio realizzato con Contactlab dedicato ai brand di alta gamma che più si distinguono nella leadership digitale.
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![]( "I Digital Awards 2020 di Altagamma a Gucci, Burberry, Prada, Dior e Moncler")
I Digital Awards 2020 di Altagamma a Gucci, Burberry, Prada, Dior e Moncler...Antonio Achille, Senior Partner e Global Head of Luxury di McKinsey & Company, in occasione del premio.Una ricerca di Contactlab, "Il Digital Luxury nell'anno del Covid-19", ha poi confermato la forte accelerazione...
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![]( "Burberry, Gucci, Dior, Bulgari e Moncler campioni di digital per Altagamma")
Burberry, Gucci, Dior, Bulgari e Moncler campioni di digital per Altagamma...contest, giunto alla sua terza edizione e realizzato sulla base dei dati raccolti dalla Digital Competitive Map di Contactlab, premia i marchi che nell’anno si sono distinti per le loro performance online.
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![]( "Gucci, Dolce & Gabbana, Valentino, Burberry e Louis Vuitton i fuoriclasse digital per Altagamma")
Gucci, Dolce & Gabbana, Valentino, Burberry e Louis Vuitton i fuoriclasse digital per Altagamma...vendite dei beni di lusso personali sarà generato via web. Sulla base della “Digital Competitive Map” realizzata da Contactlab, il migliore della classe per l’anno 2018 è risultato l’inglese Burberry, che si è dis...
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![]( "I brand italiani dominano il mondo digitale, Gucci in testa")
I brand italiani dominano il mondo digitale, Gucci in testa...I brand italiani scalano la classifica sull'innovazione digitale di Contactlab: Gucci guadagna la leadership; Zegna, Bulgari, Bottega Veneta e Valentino entrano nella top 10 mentre Dolce & Gabbana domina sui social.
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![]( "Netcomm, nel lifestyle parte rivoluzione digitale")
Netcomm, nel lifestyle parte rivoluzione digitale...segmento luxury l'online influenza più di un terzo delle vendite retail totali e il consumatore multicanale -secondo ContactLab- spende il 50% in più rispetto a chi compra solo nei negozi fisici. Inoltre, il client...
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![]( "Contactlab: performance digitali dei brand di lusso a +5%")
Contactlab: performance digitali dei brand di lusso a +5%...Contactlab, società esperta di digital customer engagement, ed Exane BNP Paribas, il ramo del gruppo bancario francese dedicato agli investimenti finanziari, hanno presentato i risultati della 5° edizione della Dig...
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![]( "La moda traina l'e-commerce in Svizzera (+21%)")
La moda traina l'e-commerce in Svizzera (+21%)... secondo i dati dell’Observatory NetComm Suisse e della ricerca Swiss e-Commerce Consumer Behaviour realizzata con Contactlab, presentati nell’ambito del convegno “e-Commerce meets Fashion in the Ticino Fashion Val...
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![]( "ContactLab: la Cina torna a crescere nel mercato del lusso (+10%)")
ContactLab: la Cina torna a crescere nel mercato del lusso (+10%)...Secondo il rapporto “Chinese Luxury Demand Momentum: A few original data points”, realizzato da Contactlab in collaborazione con Exane BNP Paribas Milano, la Cina, che rappresenta circa il 16% del giro d’affari del...
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![]( "Lusso: la Russia ritrova la sua attrattività")
Lusso: la Russia ritrova la sua attrattività...attraente per l'industria del lusso, a condizione di adattarsi meglio alla clientela autoctona, secondo uno studio di ContactLab ed Exane BNP Paribas.
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![]( "„Luxusmarken müssen russischen Kunden mehr Wertschätzung zeigen“")
„Luxusmarken müssen russischen Kunden mehr Wertschätzung zeigen“...e in Russland wieder wächst, gelingt es vielen Marken nicht, Gewinn einzufahren. Dies ergibt eine Marktanalyse von ContactLab und dem Unternehmen Examen BNP Paribas.
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![]( "Gucci、Burberry、Prada、Dior 和 Moncler 获2020年意大利奢侈品协会数字大奖")
Gucci、Burberry、Prada、Dior 和 Moncler 获2020年意大利奢侈品协会数字大奖...率将增长20％，而消费者的需求将会越来越旺盛。意大利数字营销机构 Contactlab的一项研究《新冠疫情年的数字奢侈品行业》证实，所有品牌的线上业务均录得强劲增长。各品牌通过开发线上促销工具、远程支持的虚拟预约系统及链接，加上销售助理的电话沟通以及增强现实（AR）技术的使用，让消费者可以通过虚拟手段访问商店，3D观看购买的产品及其包装，从而解决了消费者（因为疫情）无法离家到店购物的难题。Contactlab高级顾问、报告作者 Marco Pozzi表示，在应对新冠疫情方面，
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![]( "意大利电商协会联合 Pambianco 发布全球时装、美妆、家居装潢电商销售数据")
意大利电商协会联合 Pambianco 发布全球时装、美妆、家居装潢电商销售数据...，约为 845亿欧元2017年全球设计装潢产品在线上的销售额则将为 1330亿欧元，较 2015年增长 36%电子商务是时尚、美妆和家居装潢领域三个产业未来的大趋势。 不过时至今日，电子商务产业尚未完全成熟并充分展现其潜力，据 Contactlab 的分析显示，2016年全球电商渠道销售额仅占到整体销售额的 7.5%，线下实体渠道仍然是零售的主力，也即因此上述数据仍不能表示电子商务在这三个产业的全部实力。对于那些想在未来几...
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![]( "奢侈品牌都说要加强线上业务，然而实际情况究竟怎样？一组数据揭示真相")
奢侈品牌都说要加强线上业务，然而实际情况究竟怎样？一组数据揭示真相...据市场咨询公司 Contactlab 和 Exane BNP Paribas（巴黎银行）联合发布的最新报告，目前，奢侈品牌比以往任何时候都更重视调整线上业务和定价策略。过去一年时尚零售行业发生的重大转变唤醒了它们对于线上业务的重视。
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![]( "全球各大金融机构解析2016下半年中国奢侈品市场回暖的原因")
全球各大金融机构解析2016下半年中国奢侈品市场回暖的原因...加，对整体游客人数上涨起到了重要推动作用。”由于恐怖袭击，安全隐患对中国游客的热情造成了很大打击，但是 Laure 表示，额外的安保人员似乎已经让游客感到更加安全，2月3日在卢浮宫发生的持刀袭击案几乎对游客数量没有任何影响。根据 Contactlab 与 Exane BNP Paribas 合作推出的 “Chinese Luxury Demand Momentum: A few original data points”报告...
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![]( "游客重新划分全球奢侈品行业版图")
游客重新划分全球奢侈品行业版图
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![]( "Loro Piana 创始家族去留成疑，全球最贵的羊绒品牌未来会怎样？")
Loro Piana 创始家族去留成疑，全球最贵的羊绒品牌未来会怎样？...定制外套的售价可达数万欧元，往往会引起大家对品牌的误解。其实品牌还出售 800欧元的羊毛衫。“这是沟通的问题。”Loro Piana 的 2015 秋冬系列推出了电商网站，售价仅为 2014秋冬系列最低价格的 70%。据市场咨询公司 ContactLab 预测，相较于春夏系列，2015秋冬系列的中位价为 1650美元，下调了 2%。扩大线上商品的价格范围是 LVMH 集团一贯的策略，此举也常用于集团旗下时尚和皮具品牌，如 L...
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![]( "奢侈品电商发展迅猛 预计2019年全球奢侈品电商交易总额将超过400亿美元")
奢侈品电商发展迅猛 预计2019年全球奢侈品电商交易总额将超过400亿美元...机端购物的发展，因此Saks Fifth Avenue的手机断购物业务发展迅速。 位居第四的是Ralph Lauren，也是销售排行前五的零售商中唯一一个单一品牌零售商。Ralph Lauren为在线购物的消费者提供了大量选择，据ContactLab和法国巴黎银行的一份报告，Ralph Lauren是所有奢侈品牌电商种库存单位最大的品牌。 排名第五的是Net-A-Porter，去年该集团发行了在线杂志，此外集团还推出社交购物...
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![]( "时尚奢侈品牌数字营销年度评比 Gucci和Coach排名第一")
时尚奢侈品牌数字营销年度评比 Gucci和Coach排名第一...Tory Burch 正越来越得年轻顾客们的喜爱，Coach 希望借助在数字化营销，在竞争中取得更多的优势。 各品牌 L2 Digital IQ Index 各指标对比 （来源：L2) 而根据巴黎银行同米兰市场分析公司 ContactLab 最近的一项对奢侈品电子商务的研究来看，Gucci 为线上购物提供了最全的产品目录，网站体验排名位列第一。 各品牌 L2 Digital IQ Index 各指标对比 ...
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![]( "纽约、上海在线消费对比:美国重品牌 中国重展示")
纽约、上海在线消费对比:美国重品牌 中国重展示
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![]( "Tourists are redefining luxury's geographic hotspots")
Tourists are redefining luxury's geographic hotspots...travellers, an increase of 3.5% year on year, according to a study released by direct digital marketing specialist ContactLab and Exane BNP Paribas.The Dior store on avenue Montaigne in Paris Despite boutiques in P...
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![]( "Люксовые товары начинают вновь пользоваться спросом в России")
Люксовые товары начинают вновь пользоваться спросом в России...и этот рост продолжится и в 2017 году, пишут «Ведомости» со ссылкой на совместное исследование Exane, BNP Paribas и Contactlab
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![]( "Люксовые бренды должны улучшить свое онлайн-предложение в России")
Люксовые бренды должны улучшить свое онлайн-предложение в России...люксовых брендов дела в России идут не лучшим образом. Об этом сообщается в отчете специалистов по работе с клиентами ContactLab и инвесткомпании Exane BNP Paribas. После трудного 2015 года продажи товаров роскоши...
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![]( "Burberry, Gucci, Dior, Bulgari e Moncler vencem o Digital Awards 2019 da Altagamma")
Burberry, Gucci, Dior, Bulgari e Moncler vencem o Digital Awards 2019 da Altagamma...luxo. O prêmio, agora em sua terceira edição e criado com base nos dados coletados pelo Digital Competitive Map da Contactlab, premia as marcas que mais se destacaram por seu desempenho online.Os vencedores da terc...
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![]( "ContactLab y Exane BNP Paribas: \"las marcas de lujo deben mejorar su oferta en Rusia\"")
ContactLab y Exane BNP Paribas: "las marcas de lujo deben mejorar su oferta en Rusia"...luchando para crear un fuerte impacto, según un nuevo informe publicado por los especialistas en contratación de clientes ContactLab y la empresa de inversión Exane BNP Paribas.Imagen de con packaging de Hermès D...
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![]( "Balenciaga, Fendi destacan en experiencia de compra")
Balenciaga, Fendi destacan en experiencia de compra...llevado los primeros lugares de un ranking que determina las mejores experiencias de compra de 2016, realizado por ContactLab en Nueva York.
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![]( "Burberry, Gucci, Dior, Bulgari e Moncler vencem Digital Awards 2019 da Altagamma")
Burberry, Gucci, Dior, Bulgari e Moncler vencem Digital Awards 2019 da Altagamma...luxo. O prémio, agora na sua terceira edição e criado com base nos dados recolhidos pelo Digital Competitive Map da Contactlab, premeia as marcas que mais se destacaram pelo seu desempenho online.Os vencedores da t...
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![]( "Luxury labels revamp online strategies, prioritise e-tail says Contactlab report")
Luxury labels revamp online strategies, prioritise e-tail says Contactlab report...pricing strategy right with major change in the past year as they wake up to the value of e-sales, says a new report from Contactlab/Exane BNP Paribas.
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![]( "Luxury goods retailing shifts from classic store model to an increasingly integrated one")
Luxury goods retailing shifts from classic store model to an increasingly integrated one...back of the pack, Céline.Ranking of the brands that are better equipped for an omni-channel approach - analysis by Contactlab Exane BNP Paribas "There are a few outstanding cases, and some major groups whose perfor...
-
![]( "European luxury labels struggling to adapt to Chinese e-tailing")
European luxury labels struggling to adapt to Chinese e-tailing...According to a survey by ContactLab, Chinese e-shoppers require luxury goods brands to adapt better to their online purchasing habits.
-
![]( "Balenciaga, Fendi top online purchasing experience ranking")
Balenciaga, Fendi top online purchasing experience ranking...and Fendi have topped the online purchasing experience performance ranking for 2016, taken this year in New York by ContactLab, after 2015's report covered the Milan market.
-
![]( "Tourists are redefining luxury's geographic hotspots")
Tourists are redefining luxury's geographic hotspots...travellers, an increase of 3.5% year on year, according to a study released by direct digital marketing specialist ContactLab and Exane BNP Paribas.The Dior store on avenue Montaigne in Paris Despite boutiques in P...
-
![]( "Multichannel consumers spend more on luxury goods")
Multichannel consumers spend more on luxury goods...New research by ContactLab reveals that consumers buying luxury goods both online and in-store spend about 50% more per year than in-store only customers.
-
![]( "Luxury labels revamp online strategies, prioritise e-tail says Contactlab report")
Luxury labels revamp online strategies, prioritise e-tail says Contactlab report...pricing strategy right with major change in the past year as they wake up to the value of e-sales, says a new report from Contactlab/Exane BNP Paribas.
-
![]( "Luxury goods retailing shifts from classic store model to an increasingly integrated one")
Luxury goods retailing shifts from classic store model to an increasingly integrated one...back of the pack, Céline.Ranking of the brands that are better equipped for an omni-channel approach - analysis by Contactlab Exane BNP Paribas "There are a few outstanding cases, and some major groups whose perfor...
-
![]( "European luxury labels struggling to adapt to Chinese e-tailing")
European luxury labels struggling to adapt to Chinese e-tailing...According to a survey by ContactLab, Chinese e-shoppers require luxury goods brands to adapt better to their online purchasing habits.
-
![]( "Balenciaga, Fendi top online purchasing experience ranking")
Balenciaga, Fendi top online purchasing experience ranking...and Fendi have topped the online purchasing experience performance ranking for 2016, taken this year in New York by ContactLab, after 2015's report covered the Milan market.
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![]( "Tourists are redefining luxury's geographic hotspots")
Tourists are redefining luxury's geographic hotspots...travellers, an increase of 3.5% year on year, according to a study released by direct digital marketing specialist ContactLab and Exane BNP Paribas.The Dior store on avenue Montaigne in Paris Despite boutiques in P...
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![]( "Multichannel consumers spend more on luxury goods")
Multichannel consumers spend more on luxury goods...New research by ContactLab reveals that consumers buying luxury goods both online and in-store spend about 50% more per year than in-store only customers.
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![]( "ContactLab y Exane BNP Paribas: \"las marcas de lujo deben mejorar su oferta en Rusia\"")
ContactLab y Exane BNP Paribas: "las marcas de lujo deben mejorar su oferta en Rusia"...luchando para crear un fuerte impacto, según un nuevo informe publicado por los especialistas en contratación de clientes ContactLab y la empresa de inversión Exane BNP Paribas.Imagen de con packaging de Hermès D...
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![]( "Balenciaga, Fendi destacan en experiencia de compra")
Balenciaga, Fendi destacan en experiencia de compra...llevado los primeros lugares de un ranking que determina las mejores experiencias de compra de 2016, realizado por ContactLab en Nueva York.