Womenswear designer Aprita Mehta has launched ‘Wishful Wednesday’ as a fundraising campaign for Covid-19 relief. The designer is donating proceeds from specified collecitons to charities every Wednesday.
Fusion wear designer Arpita Mehta presented her new womenswear collection ‘Reflections’ with a fashion film on the beach and a selection of exclusively designed prints at FDCI x Lakme Fashion Week on Wednesday.
Multi-brand luxury Indian fashion boutique Ogaan will bring an array of designers to Hyderabad for a bridal fashion exhibition at the Taj Krishna Hotel in Banjara Hills in partnership with designer Jayanti Reddy.
The Trunk Show Festive Edit shopping event brought together Arpita Mehta, Ahikoza, Outhouse, and Starch for a showcase at Sanchos in Bandra, Mumbai, to bring the brands to a wider audience in the city.