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By
Fibre2Fashion
Published
Oct 24, 2016
Reading time
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Woolmark organises design challenge for Indian students

By
Fibre2Fashion
Published
Oct 24, 2016

The Woolmark Company, a global authority on wool, is organising Wool Runway, a design competition for tertiary Indian students that will give them a chance to design a wool outfit for a premium fashion brand. The students participating in the competition will also get an opportunity to be mentored by Gautam Vazirani, fashion curator at IMG Reliance.



India’s fashion universities like National Institute of Fashion Technology (NIFT), Pearl Academy and National Institute of Design will be a part of Wool Runway. It will provide students with great exposure, financial support and an internship offer.

The design competition is a platform for students to challenge their ability and will provide three talented students with exposure to the world market and international recognition, said the organisation. It aims to educate the next generation of wool consumers and inspire emerging fashion designers to work with merino wool.

Students need to create a wool look that best displays their ability as a fashion designer for the competition. With Australian wool as the muse, each garment is required to constitute at least 80 per cent wool. Each outfit will have to be accompanied by a design documentation including a mood board, creative statement, design illustration and a technical sketch.

Participating students will engage with wool whilst their teachers showcase the fibre’s properties, natural benefits and its place in contemporary fashion.

“Through the Wool Runway we wish to encourage the new generation to consider the range of roles and career paths available within the global wool industry. In this endeavour we are trying to educate tertiary students on the wool industry and the endless possibilities of working with the fibre. We want to accommodate talented students with befitting industry experiences and offer them a nurturing platform to innovate with their designs,” said Arti Gudal, Woolmark's country manager for India.

“It is a phenomenal competition for aspiring students who wish to gain international exposure and further their understanding in design. I am sure that Wool Runway will develop Gen Next talent,” commented Karunesh Vohra, creative director, Madura Fashion and Lifestyle and jury member of the competition.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers. It works towards highlighting Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel. 

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