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Published
Jul 23, 2015
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White Stuff posts rise in FY sales, names new International Director

Published
Jul 23, 2015

British fashion retailer White Stuff reported a 13.6% rise in sales, up to £131.4m, in the year ended May 2, 2015. The company expanded in the UK and Germany in the period.


Photo: White Stuff


Like-for-like retail sales in the period rose by 5.3% to £91.5m, and online sales also did well; up 36.5% to £32.9m. Online now makes up 25% of total sales. Meanwhile, international sales rocketed 71.6%.

White Stuff continued to grow its UK business in the year, opening nine new stores. It also expanded internationally with four concessions in Germany.

CEO Jeremy Seigal commented: “We are pleased to report another year of growth. We continue to develop a highly differentiated product and service for our customers and continue to invest in growing the business both in the UK and overseas."

He then confirmed the nomination of a new International Director: "To further strengthen and focus our international ambitions I am also delighted to confirm the appointment of Peter Ridler, as International Director, from September 2015. Peter joins us from Musgrave, where he was Managing Director. He brings a wealth of international retail experience from senior roles at Centrofashion, Monsoon Accessorize, The Body Shop International, Staples UK and Tesco.”

The executive's start date has yet to be confirmed, but it is expected to be in mid-September.

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