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Published
Jul 2, 2014
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WeSC confirms Johan Heijbel as CEO

Published
Jul 2, 2014

Johan Heijbel’s new task: put WeSC back on an equal footing. While he was named interim CEO by the Swedish streetwear brand’s board of directors in August 2013, he has now been confirmed on a more permanent basis as head of the company, which is listed on the Stockholm stock exchange.

Johan Heijbel confirmed as head of WeSC. Photo: WeSC.



Following a collapse at the heart of the company, Heijbel took over the reins from Greger Hagelin, who founded WeSC in 1999. Valued at 22 krona a share in early 2012, that number has plunged sharply. Positive effects from the change in leadership have not yet been felt, the share price falling below 4 krona in January.

As CEO, Johan Heijbel relies on the support of CFO Carl Nordstrand. He is also counting on the work of its new design team, led by Mattias Sahlin, to revive the company. The team’s collections will be presented at Berlin’s Bread & Butter from July 8-10.

Heijbel Johan has a finance-oriented CV. Since 2006, he was CEO of the investment fund AB Novestra, having previously served as its CFO. According to Theodor Dalenson, the chairman of WeSC’s board of directors, Hagelin is no at the company.

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