Jun 21, 2009
Wal-Mart welcomes Miley Cyrus and Max Azria
Jun 21, 2009
There are new arrivals at Wal-Mart, the American discount superstore is welcoming Max Azria, which is linked with actress and singer Miley Cyrus, more commonly know by the name of her alter-ego: Hannah Montana, for the creation of an exclusive off-the-peg clothing line. The collections will be available in Wal-Mart stores and online in August.
On the cards: tops, trousers, t-shirts with graphics, shoes and other accessories at prices below $20.
"Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories," said John Fleming, executive vice president and chief merchandising officer, Walmart U.S. "This time, we're bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers."
"Miley Cyrus is talented and approachable, so working with her sparked a line that is authentic and vibrant," said Max Azria, designer and CEO of BCBGMAXAZRIAGROUP, Inc. "By partnering with Walmart, we saw an opportunity to reach mainstream customers with our product and introduce our designs to a much broader audience."
By Jonathan Fulwell (Source: Sarah Ahssen)
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