×
432
Fashion Jobs
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Gujrat)
Permanent · Ahmedabad
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Lohardaga
CIEL HR SERVICES PVT LTD
Mechanical Maintenance Manager
Permanent · Coimbatore
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Gujrat)
Permanent · Gandhinagar
EARTH BUDDY
Area Sales Manager
Permanent · Gurugram
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (mp)
Permanent · Bhind
ALUDECOR LAMINATION PVT LTD
Area Sales Manager-Agra
Permanent · Agra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager(Haryana)
Permanent · Sonipat
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Rajasthan)
Permanent · Karauli
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Punjab)
Permanent · Batala
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Himachal) All District
Permanent · Dalhousie
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Uttar Pradesh)
Permanent · Sitapur
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Hojai
Permanent · Hojai
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Haryana)
Permanent · Kurukshetra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Haryana)
Permanent · Rewari
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Uttarakhand)
Permanent · Uttarkashi
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (mp)
Permanent · Morena
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Punjab)
Permanent · Tarn Taran Sahib
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/up
Permanent · Kushinagar
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (mp)
Permanent · Datia
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Punjab)
Permanent · Nawanshahr
NOVATEURS ELECTRICAL AND DIGITAL SYSTEMS PRIVATE L
Area Manager-Retail
Permanent · Ahmedabad
By
Reuters
Published
Jun 29, 2008
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Wal-Mart finds rappers Master P, Romeo a fashion fit

By
Reuters
Published
Jun 29, 2008

By Kamau High

NEW YORK (Billboard) - Master P and his son, fellow hip-hop hit-maker Romeo, have agreed to relaunch their P. Miller Designs apparel line exclusively through Wal-Mart, Billboard has learned.

The father-son duo's brand of men's apparel will be available at about 350 Wal-Mart stores starting in July and will include graphic T-shirts, fleece hoodies and fashion denims. The P. Miller line was last available at such retailers as Kohl's and Mervyns "a few years ago," Master P (aka Percy Miller) said.

The veteran rapper said that Wal-Mart was a logical vendor for P. Miller Designs, which he described as "high fashion at an affordable cost." Master P said he has shifted most responsibilities for the clothing line to 18-year-old Romeo.

"Wal-Mart stands for everything P. Miller does," he said. "It's America and diversity. Our whole thing is price point. I want to put out affordable clothes where the masses can buy them."

Wal-Mart's partnership with a former gangsta rapper like Master P might seem surprising. But the hip-hop artist and entrepreneur has cleaned up his image in recent years, thanks in part to the success of Romeo (formerly Lil Romeo), who has charted with kid-friendly rap hits and starred in his own show on Nickelodeon.

Indeed, Wal-Mart's sale of P. Miller Designs will be its second partnership with Master P. The big-box chain is the exclusive physical retailer of Master P and Romeo's 2007 CD, "Miller Boyz: Hip-Hop History," the first release on the elder rapper's profanity-free Take a Stand Records imprint. (The album is also available for download at online music stores.)

Master P has launched other urban clothing lines through the years, including P. Miller Signature and P. Miller Shorties, a collection for children. Master P and Romeo won't be the first celebrities to sell a branded apparel line exclusively through Wal-Mart, though. The retailer sells girls fashions named after tween sensations Mary-Kate and Ashley Olsen.

Reuters/Billboard

© Thomson Reuters 2021 All rights reserved.