×
289
Fashion Jobs
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
KEYAL EMPIRE DESIGN PRIVATE LIMITED
Production Manager
Permanent · DELHI
MAHINDRA HOLIDAYS AND RESORTS INDIA LIMITED
Sales Team Manager/sr . Sales Manager/Territory Sales Manage-Bangalore
Permanent · Bengaluru
SERVOTECH INDIA LIMITED
Sil - Production Manager/ Quality Manager - Tarapur (Boisar)
Permanent · Tarapur
JOB INDIA
Area Sales Manager- Operations (Garment Retails)
Permanent · Gurugram
MAHINDRA HOLIDAYS AND RESORTS INDIA LIMITED
Team Manager/ Territory Manger- Sales- Meerut
Permanent · Meerut
ALGOR SUPPLYCHAIN SOLUTIONS PRIVATE LIMITED
Hiring For Sales Manager in Logistic co| Hyderabad | Bangalore
Permanent · Bengaluru
ELECTRONICA FINANCE LTD
Area Sales Manager - Faridabad Machinery Loan
Permanent · Faridabad
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Khammam_Vizianagram_Hyderabad
Permanent · Khammam
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Nagaur
Permanent · Nagaur
ATOMBERG TECHNOLOGIES PVT LTD
Area Sales Manager - Tirunelveli/Nellai
Permanent · Tirunelveli
HARI DARSHAN SEVASHRAM (P) LTD
Area Sales Manager - Punjab
Permanent · Ludhiana
DIGITAL INDYA
Hiring For Sales Manager
Permanent · Gurugram
VOX BUILDING PRODUCTS PRIVATE LIMITED
i am Looking For Smart Sales Executive/Sales sr Exe/Sales Manager
Permanent · Mysuru
PHARMA PLACEMENTS INC.
Manager Production - Apis & Intermediates
Permanent · Tarapur
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - Rewari
Permanent · Rewari
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Pondicherry
Permanent · Puducherry
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Nilgiris
Permanent · Ooty
DR LAL PATHLABS
Requirement Territory Manager - Mau
Permanent · Greenville
Published
Apr 4, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Vuarnet relaunches with Vincent Cassel as brand ambassador

Published
Apr 4, 2016

French eyewear brand Vuarnet's new team has been operational since May 2015, working behind the scenes notably with former André General Manager Lionel Giraud in charge as CEO. The brand now hits centre stage with a new communications campaign featuring actor Vincent Cassel.


Vuarnet chose Vincent Cassel for its relaunch


"He is the ideal personification of the Vuarnet image," said Lionel Giraud, "in addition to being a long-standing customer of the brand! The choice of Vincent Cassel was self-evident," explained the brand's CEO. "A French actor of international renown, he is talented, generous, charismatic and instinctive. He is a man who is perpetually active, overflowing with energy, a lover of the great outdoors and surfing. He embodies Vuarnet's own essence perfectly: elegance and motion."
 
To portray this closeness, the Vuarnet team wanted to meet Vincent Cassel on his home turf, in Rio de Janeiro, where he lives, in his daily environment: on the beach where he surfs, in the small restaurant where he regularly eats, and in the heart of the city. And photos at each location, by photographer Marcel Hartmann, with whom Cassel has already collaborated several times.

The brand knew that it also needed to be able to reflect this new image to consumers. "We have redesigned the brand," pointed out Lionel Giraud, "and launched new collections. We reinvested in our Meaux production facility, where our mineral sunglasses lenses are manufactured, and we created a subsidiary in the USA, the country that has historically been the brand's leading foreign market."

Vuarnet was even a sponsor of the 1984 Olympic Games in Los Angeles. "In the USA the brand is still well-known. In eight months, we have already generated $1 million in revenue," stated Lionel Giraud.
 
Vuarnet is featuring a collection with just under 30 models, for a total of 200-250 items. According to Lionel Giraud, the prices fit perfectly with the brand's positioning, between €150 and €400, with an average price between €200 and €220.

Copyright © 2021 FashionNetwork.com All rights reserved.