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Volcom opens first store in Paris, its 45th worldwide

Translated by
Nicola Mira
Published
today Jan 23, 2017
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At long last, next March Volcom will plant its flag in the city of Paris. The US label, inspired by board sports, pop music and California's counter-culture, will open its first store in the French capital, the 45th worldwide, at 5 rue du Faubourg Saint-Antoine, close to Place de la Bastille.


The store in Davos, Switzerland, opened in 2016 - Volcom


Volcom will take over the 210 m2 premises on two levels formerly occupied by Celio Club's flagship store, opened in 2011. The Kering group's label has chosen a commercial thoroughfare that is very much on the up lately, after Carhartt expanded its store there, and Lee, G-Star Raw and Jordan opened stores too. The new opening will boost Volcom's presence in Paris, where it already has a foothold in streetwear retailers like Citadium and Urbansurfers.

To generate more buzz around the inauguration and to strengthen its community, the label has also launched a competition on its Instagram site, rewarding its most loyal customers. The new Paris store will be Volcom's eleventh in France, the fifteenth in Europe, and the 45th worldwide.

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