Volcom: a line of “closed fashion footwear” in the works for 2013
This will most likely be one of the first real indications for the consumer of the integration of the skating, surfing and snowboarding brand Volcom into PPR, who purchased it last year. The brand is working on a line of “closed fashion footwear” to be launched next year with PPR’s other Sport & Lifestyle brand, Puma. The collection will include both a men’s and women’s line. No further information has been released as of now.
The collaboration will also entail Creedler, Volcom’s line of sandals, which are currently distributed by various vendors.
Volcom footwear is marketed by the Volcom teams in the U.S., the brand’s country of origin, which accounts for more than 60% of its activity. Meanwhile, Puma Vietnam brings to the table its expertise in manufacturing and sourcing.
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