Vila and Jack & Jones announce two collaborations for fall
The craze for "collabs" is taking hold at the Danish group Bestseller. It has announced two in a row for its brands Vila and Jack & Jones.
The French designer Valentine Gauthier will collaborate with Bestseller’s women’s brand Vila on one capsule collection, while the Italian designer Daniele Alessandrini has been solicited to work with its men’s brand Jack & Jones on another.
Both collections, yet to be unveiled, will be put on sale in October. Each will draw on the lifestyles and dress codes of its respective designer’s home country. Valentine Gauthier’s dozen-piece mini-collection will thus evoke “Parisian easy chic".
Daniele Alessandrini, on the other hand, will deliver a collection entitled “Premium”, revolving around the savoir-faire of the Italian men's fashion while honoring Italian fabrics.
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