VicenzaOro trade fair announces Dubai edition

By

Elena Passeri

Published
May 20, 2014

VicenzaOro is planning a trade fair edition in Dubai. The Italian jewelry exhibition, which took place May 10 to 13, has signed an agreement with Dubai World Trade Centre to form a joint venture. Known as DV Global Link, the new company will organize VicenzaOro Dubai starting next year, to be held from 23 to 26 April 2015. VicenzaOro had already been on the scene in Dubai through its participation in the Dubai jewelry show, but an actual edition will take the fair to a completely new level.

"The goal of both companies is to jointly organize an event dedicated to jewelry," said Corrado Facco, managing director of Fiera di Vincenza, "and fill a gap in this sector in a region that can be reached by two-thirds of the world’s population with a six-hour flight."

"The fair exhibitors will include fine jewelry, diamonds and other precious stones, and visual merchandising technologies. The event will become a meeting point for the entire region of Arabic-speaking countries in the Middle East but also countries in Africa, Russia and Central and South-East Asia," he said.

VicenzaOro is creating a partnership that makes sense for its own growth and that of the Italian jewelry industry. In 2013, the UAE became the leading customer of Italian jewelry exports, with a market share of 20.7% and an increase of 30% compared to 2012. According to a business pole study by the Vicenza branch of the University of Verona, "Italian international exports in the sector increased both in value (+7.8%) and quantity (+2.8%) compared to the previous year."