VFiles opens SoHo showroom, plans for Paris showroom
VFiles is continuing to show company growth now with a SoHo Manhattan showroom that will serve as an incubator for emerging talent.
VFiles Third Floor, the official name for their showroom, will connect brands through merchandising, public relations, seeding, and social media all according to the direction of Ruth Gruca. The mission is to guide designers through effective branding and commerce.
The showroom will launch with brands, Assk, Di$count Univer$e, Andrea Jiapei Li, Ximon Lee, Julia Seemann, Lucid FC, Sam MC London, and their in-house VFiles Sport Plus line.
The company also plans to open a showroom in Paris at Rue de la Folie-Méricourt from March 3rd to March 12th during Paris Fashion Week, according to Women's Wear Daily.
VFiles Third Floor is located at 12 Mercer Street in Manhattan, New York City.
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