Vega signs Sonam Kapoor as brand ambassador
today Jul 16, 2018
Beauty accessories brand Vega has signed Bollywood actress Sonam Kapoor Ahuja as the brand ambassador for its products in India.
Sonam will endorse Vega’s range of beauty accessories and appliances for women and a campaign featuring the actress promoting the brands hair styling appliances will go on air next month.
Speaking about her association with the brand, Sonam in a statement said, “Vega hair styling products have a solution for all my hair styling needs. This is my first campaign with Vega and it’s been a great experience so far. They have the widest range of hair styling products, I mean, everything to help me style my hair, the way I want it. And that’s what I love about the brand.”
Sandeep Jain – Director, Vega Industries Pvt Ltd added, “This is the second campaign from Vega and we all are really excited about how it’s going. We all are extremely happy with Sonam K Ahuja’s association with Vega. Her fashion and style complements the personality of the brand and the campaign perfectly."
Vega is one of India’s leading beauty accessory brands launched in the year 2000 and claims to have the largest market share in the country’s organised sector with more than 500 products.
It retails through e-commerce channels and exclusive brand outlets in leading malls.
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