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Published
Sep 6, 2017
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Van Heusen plans 30 business outlets and presence in 7,000 multi brand outlets this financial year

Published
Sep 6, 2017

Van Heusen, part of Aditya Birla Fashion and Retail Ltd., is rolling out a pan India growth plan for its innerwear and athleisure business that will see both new product lines and retail outlets.

Van Heusen is rolling out four new product lines for its innerwear line as well as an athleisure collection - Van Heusen- Facebook


The Van Heusen clothing brand was founded in 1881 and is known for its business attire and suits. The brand launched its innerwear and athleisure business less than a year ago. This new segment has already experienced considerable growth and Van Heusen’s innerwear and athleisure are currently available in 1,700 outlets in over 80 towns in South India where the label has its stronghold.

The brand is now looking to expand into the rest of India and achieve a total of 7,000 multi brand outlets (MBOs) in the current financial year. Moreover, a total of 30 exclusive business outlets are planned for before the end of 2018. The new product range will be introduced into 250 existing Van Heusen clothing stores and a further 300 Planet Fashion stores.

One of the first metro cities that the label is focusing on for its large scale innerwear roll out is Mumbai. The innerwear range soon to be rolled out in the city comprises four collections, each one targeting a different section of the market.

The four collections Classic, Platinum, Signature, and Active, have price points to fit their target buyers with the cheapest, Classic, starting at 140 rupees for a pair of men’s underwear. Along with these innerwear ranges, Van Heusen will also launch their Metropolis Athleisure collection in its forthcoming stores. 

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