×
350
Fashion Jobs
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Executive - Warehouse (Apparel / Garments Background)
Permanent · Bhopal
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Chennai
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Cosmetics & Personal Care - Fmcg Industry
Permanent · Bhopal
DESAI ELECTRONICS
Manager Production
Permanent · Pune
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager - Ophthalmic Segment/Ent- Pharma Industry
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Sales And Marketing Executive/Asst. Manager -Rigid/Plastics Packaging
Permanent · National Capital Region
BT PRINT PACKAGING SOLUTIONS LLP
Sales Engineer / Businesss Development Manager / Area Sales Manager
Permanent · Faridabad
PEOPLE ALLIANCE WORKFORCE
Area Sales Manager/Asm/Sales Manager- Pharma Industry
Permanent · Chennai
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-Denmark Mnc - Medical Device or Hearing Aid
Permanent · Surat
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Mangaluru
NIKE
Partner Management Office (Pmo) General Manager (India)
Permanent · Bengaluru
CARS24
Sales Manager - Kochi,Coimbatore
Permanent · Kochi
SAHAJANAND MEDICAL TECHNOLOGIES
Area Sales Manager
Permanent · Chandigarh
ON TIME SOLUTIONS
Mnc Plastic Industry is Hiring Production Manager (Plastic)
Permanent · Bengaluru
HALONIX TECHNOLOGIES
Area Sales Manager/Territory Manager - Institutional Sales
Permanent · Dehradun
GOKALDAS EXPORTS
Manager - Warehouse (Apparel / Garment Background)
Permanent · Bengaluru
ADIDAS
Director - Finance fp&a Fsf
Permanent · CHENNAI
Published
Nov 29, 2011
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Van de Velde enters Asian market via joint-venture

Published
Nov 29, 2011

Belgian lingerie group Van de Velde (Marie Jo, Andres Sarda, Prima Donna) is investing in yet another retail chain. After taking control of Intimacy USA in 2010 and British firm Rigby & Peller earlier this year, now it was Hong Kong’s Private Shop which caught the group’s attention. Via a joint-venture with the retail chain owned by Getz, the United States-based investment group, Van de Velde will thus be taking its first step into the Asian market.

Van de Velde
Marie-Jo Fall/Winter 2011-12 collection

Effective as of January, the new joint-venture represents a total investment of 7.5 million dollars for Van de Velde, which is around the same amount as Private Shop’s turnover for 2011. Launched 16 years ago, the lingerie chain currently operates 11 multi-brand stores in Hong Kong and another 11 across China.

The new partnership means that the group’s brands (Marie Jo, Andres Sarda and Prima Donna) will be arriving in Asia for the first time. Private Shop’s stores will also incorporate Van de Velde’s ‘Lingerie Styling’ retail concept, which provides advice and service in the fitting rooms. The next step will then be to open new Private Shop boutiques, mainly in Mainland China where there is still room to develop a multi-brand lingerie retail chain that offers both affordable and more upscale products.

Although the two companies will each own 50% of the joint-venture, it is the Getz group (developer of the chain) which will be in charge of its daily management. In 2010, Van de Velde’s turnover reached 166 million euros. Besides its three brands, the Belgian company also runs four retail chains in four different countries: Intimacy in the US, Oreia in Germany, Rigby & Peller in the UK and LinChérie in the Netherlands.

Copyright © 2023 FashionNetwork.com All rights reserved.