×
189
Fashion Jobs
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Online Sales &Amp; Merchandising Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA

Van de Velde decreases revenue expectations for 2018

By
Translated by
Robin Driver
Published
today Apr 23, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Following the launch of the swimwear line of its Marie Jo brand, which the Belgian lingerie group had high hopes would drive growth this year, Van de Velde has announced that its initial objectives for sales increases in 2018 will very likely not be accomplished. 


Van de Velde has revised down its revenue predictions for 2018 - Instagram @mariejolingerie


Having announced a few months ago that it was hoping to see slight growth more in line with its usual trajectory, the lingerie specialist now expects sales revenues to remain stable, at best, in 2018, or to decline modestly compared to the previous year. A result which, according to the brand, "is expected to put significant pressure on the profit trend compared with 2017."

This is not to say that the Belgian group has been completely disappointed by the performance of Marie Jo's new swimwear line, as it also commented in a release that the "successful launch of Marie Jo Swim and growth of new channels partly offset the impact of the slow start of sales in traditional channels" –  although perhaps here "partly" is the operative word.  

In 2017, the group reported modest sales growth of 1.2% which, when taking into account the negative effect of exchange rates, amounted to a 0.6% decrease compared to 2016, for a total revenue of 205.6 million euros. As for EBITDA, it fell 10.1% from 61.9 million euros in the prior year, to 55.7 million in 2017. 

In order to stem the erosion of its sales, Van de Velde is intending to implement strategic improvements along three different lines in 2018. As well as reworking the positioning of PrimaDonna, Marie Jo and Andres Sarda, the group also plans to put greater emphasis on its digital sales channel and optimize its supply chain. 

Copyright © 2019 FashionNetwork.com All rights reserved.