Urban Decay's latest line is inspired by artist Jean-Michel Basquiat
Urban Decay is known for its powerful collaborations with influencers such as Gwen Stefani and Ruby Rose, but the brand’s latest collection is causing quite a bit of excitement and anticipation for industry pros and consumers alike. UD x Jean-Michel Basquiat—a collection inspired by one of the most influential artists in the twentieth century— officially hits the stores on April 20.
The 12-piece, limited edition collection honors the contemporary artist who died in 1988 at the young age of 27. Products include blush, eyeliners, eyeshadow palettes (featuring a proprietary Pigment Infusion System for long-lasting color), lipsticks and cosmetic bags ($17 to $39) in colors inspired by Basquiat’s works. Names like “Abstract” and “Exhibition” give a nod to the artist’s career, while the products are packaged in colorful, mini-reproductions of Basquiat’s artwork.
Artestar—the creative firm in charge of managing Basquiat’s estate for the past 20 years—started the conversation with Urban Decay about the creation of the line. This is not the first time Artestar dipped its toe into the retail world. Just last year, Alice + Olivia launched a Basquiat-inspired fashion line. While the use of the use of Basquiat’s neo-expressionist paintings is appealing to retailers and consumers, the media is buzzing about whether or not the exploitation is worth the profit.
Jean-Michel Basquiat began drawing and painting at the age of four. By the time he was in his teens, he became known for his graffiti around lower Manhattan. Eventually, he began selling hand-painted postcards and T-shirts. At 20, he landed his first public exhibition and quickly rose to fame on the ’80s art scene in New York City.
Urban Decay was acquired by L'Oréal in 2012 and celebrating its twentieth anniversary in 2016. According to L'Oréal, Urban Decay ranks first among the top 10 digital beauty brands in the U.S.
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