Urban Decay chooses Spain for its third store

By

Triana Alonso

Published
Nov 17, 2015

The brand, part of L’Oréal Paris, opened the doors to its first boutique in Spain on Monday. Located at 43 Fuencarral, the store uses the same unit that housed Yves Saint Laurent’s Beauté pop-up until early November. The Madrid store brings the company’s total number of worldwide stores to three.

L’Oréal Paris seems to have found a key market for its beauty and make-up brands in Spain. The group introduced L’Oréal Paris in the country in 2014 and has since then led several openings in Madrid and Barcelona.

This year, the cosmetic group set a pop-up boutique for its Yves Saint Laurent Beauté brand, which was open until November 8, and unveiled its first NYX store outside North America in Madrid.

Urban Decay has been in the market for over 15 years, and has become an essential destination for make-up artists and beauty enthusiasts alike. Among its range the brand boasts two of the best-selling eyeshadow palettes in the business, Naked and Naked2.

It also has a flagship store in New Port Beach California and a store in London’s Covent Garden.