×
222
Fashion Jobs
TRANSASIA BIO-MEDICALS LTD.
Area Sales Manager - Pune / Sangli / Nanded
Permanent · Pune
TATA AIA LIFE INSURANCE
Openings For Area Sales Manager – Dbs Lvb
Permanent · Chennai
OMSOM GROUP
Looking For Production Manager From Rice Processing Plant - Vashi
Permanent · Navi Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager(Projects)- Kolkata
Permanent · Kolkata
INCREDIBLE TECHNOLOGIES PRIVATE LIMITED
Opening For Area Sales Manager at Bangalore
Permanent · Pune
MEDLEY PHARMACEUTICALS LTD
Medley - Regional Sales Manager - Pune - Cardio And Diabetic
Permanent · Pune
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Chennai
Permanent · Chennai
SALASAR BALAJI INDUSTRIES
Area Sales Manager
Permanent · Guwahati
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Pune
INDUSIND BANK LIMITED
Area Sales Manager - Home Loan @ Indusind Bank
Permanent · Kolkata
NAVIN FLUORINE INTERNATIONAL LIMITED
Opening For dy. Manager - hf Production at Nfil, Surat
Permanent · Surat
NATIONAL PLASTIC INDUSTRIES LTD
Opening For Area Sales Manager
Permanent · Mumbai
DAMYAA (P.J) FOODS PRIVATE LIMITED
Area Sales Manager - Jabalpur & Chhattisgarh
Permanent · Bhopal
M/S. D2C INSURANCE BROKING PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
XOTIK FRUJUS PVT. LTD.
Area Sales Manager (gt)-Mumbai
Permanent · Mumbai
EXPONENT JOBS
Production Manager (Non Veg - Sausage), Location- Angola (Africa)
Permanent · Angola
SQUARE YARDS CONSULTING PRIVATE LIMITED
Hiring - Area Sales Manager/Business Development Manager
Permanent · Pune
HARI DARSHAN SEVASHRAM (P) LTD
Area Sales Manager - Maharashtra
Permanent · Pune
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Area Sales Executive/Area Sales Manager
Permanent · Surat
MEDLEY PHARMACEUTICALS LTD
District Sales Manager - Calicut
Permanent · Kozhikode
ROHIT EXTRACTIONS PRIVATE LIMITED
Area Sales Manager / Technical Sales Manager For (Aqua Feed) Gujarat
Permanent · Ahmedabad
FIBERNET SOLUTIONS OPC PVT LTD
Area Sales Manager
Permanent · Bhopal
Published
Aug 23, 2018
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Uniqlo plans fast Asia expansion, explains Roger Federer deal

Published
Aug 23, 2018

​Uniqlo has elaborated on the reasons for it signing Roger Federer to a $300 million endorsement deal and also talked about its plans for breakneck speed growth in Asia.


Uniqlo



The brand signed Federer to a 10-year deal earlier this summer and led many analysts to question why a company which isn’t known for its sports links would spend so much on a tennis star nearing the end of his sports career.

But the brand’s global creative director John Jay said that the collaboration is “much bigger than sports” with Federer set to offer input on design, to be a powerful focal point for its marketing, and to wear the brand’s clothes both on court and off.

In a Wall Street Journal interview, Jay added that “we develop high-performance clothes for everyone off the court, and we’d like to think the technology is good enough for an athlete.”

Not that a tennis link was completely surprising for Uniqlo, the brand having previously dressed Novak Djokovic, who has now moved on to Lacoste. But it was perhaps a surprise that Federer cut his ties with Nike after spending two decades wearing that sports giant’s label.

It’s interesting that Uniqlo’s Jay also said Federer’s image as a fairly private person off the court wasn’t a problem and is part of his appeal.“There’s a certain level of being discreet and private that we cherish,” he said. “Of course, we’re running a business, but we very much respect that part of his life. One day he will retire from tennis, but he’s not retiring from life.” 

Meanwhile Federer said his love of fashion and travel, and his affinity for Asia, make him a strong global ambassador for the brand.

“What really resonated with me when we were speaking to Uniqlo was that they respected me not just as an athlete but also as a person with interests and passions beyond the sport,” he told WSJ. “I have to eventually think about life after tennis and Uniqlo was a great match for that.”

Of course, the Federer deal will help raise Uniqlo’s profile in the US and Europe. But the company is also heavily focused on Asia and plans to double its store numbers across Southeast Asia and Oceania to around 400 by 2022.

A senior executive said this week that it would emphasise standalones in suburban areas and extend its reach beyond malls as part of its plan to triple the region’s revenue by 2022 to ¥300 billion.

"We opened our first roadside store in ASEAN in Thailand in March, and it has been a huge success," Satoshi Hatase, group senior VP of brand owner Fast Retailing, told the Nikkei Asian Review in an interview.

A second standalone has since opened in Thailand with more planned and the next countries on the list for fast expansion are expected to be the Philippines and Malaysia.

If it achieves its target of 400 stores, that would see it being larger than global rivals such as Zara and H&M in the region.

Copyright © 2021 FashionNetwork.com All rights reserved.