Unilever launches flagship store on JD.com
JD.com, China’s largest online direct sales company, on Monday announced that Unilever will launch a flagship store on JD.com’s cross border e-commerce platform, JD Worldwide. Unilever, one of the world’s most recognized names in consumer products will offer a wide range of products from its most popular brands including Ponds, Dove, Vaseline and Lux on JD Worldwide.
The flagship store launch expands Unilever and JD.com’s partnership beyond the latter’s direct sales e-tail business, a partnership that began in 2013.
"JD.com is a long-time partner and our fastest growing e-commerce sales channel in China, so we're excited that this partnership with JD Worldwide will extend our offering to include many of the best-known products in our global portfolio," said Andy Li, Director of Unilever's China E-commerce Business. "Unilever has more than 400 brands globally, many of which are not yet available in the Chinese market. By partnering with JD Worldwide, we can quickly and efficiently address growing demand from Chinese consumers for many of our most successful products in the US, European and Asian markets."
"This partnership with Unilever brings some of the most respected brands in health and beauty to our platform," said JD VP Leo Li, who heads JD Worldwide. "We aim to make it easier for global brands like Unilever to connect with Chinese consumers through our complete cross-border service that takes care of everything from customs to marketing.”
Unilever’s Lux shampoo will offer three best-selling product lines that will be available in the Chinese market for the first time. The range of products will be extended to include Unilever’s personal care, home hygiene and food brands in the coming months.
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