×
362
Fashion Jobs
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
ADIDAS
Senior Manager, Ecommerce Campaign Operations, Apac
Permanent · GURUGRAM
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
Published
May 19, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Under Armour’s retail expansion strategy won’t make up for financial loss, says analyst

Published
May 19, 2017

Last month, sportswear brand Under Armour announced its first quarterly loss since 2005. According to Sam Poser—an analyst at SIG Susquehanna Financial Group—the company’s recent strategy to sell its merchandise at Kohl’s, Designer Shoe Warehouse and Famous Footwear will not make up for financial loss. 

Analyst predicts Under Armour will continue to struggle with new retail strategy - harboreast.com


While Kohl’s reports the launch of Under Armour merchandise in its stores surpassed expectations, Poser still predicts the retailer will be struggling due to the fact that new retail outlets and short-lived purchasing spurts like back-to-school shopping won’t make up for the loss incurred from copious store closings—last spring Sports Chalet and The Sports Authority closed up shop and MC Sports and Gander Mountain are on their way out this year.

While Edward Stack, chief executive of Dicks Sporting Goods, said Adidas will get more space in his stores in 2017, according to Posner, Dicks has cut back on its orders of Under Armour goods because the brand decided to sell its merchandise in department store chains versus staying exclusive to the sporting goods channel.

So, just how deep in the hole is the sportswear company? Posner predicts that sales accumulated through additional discount retail channels will bring in $104 million—but the company is sitting on a pile of debt to the tune of $140 million due to an amalgamation of bankruptcies and liquidations.  

In terms of any resolution, Under Armour founder and CEO Kevin Plank gave analysts a laundry list of ways the company is going to try and get its head above water, to include focusing on better management, improving on product offerings to keep up with the competition and growing the athleisure sector.  

 

Copyright © 2023 FashionNetwork.com All rights reserved.