UGG introduces Treadlite technology for spring
UGG is introducing brand new, exclusive Treadlite technology into its Men's collection for Spring 2015, the company announced. Treadlite by UGG "offers a supremely lightweight and ultra-durable outsole compound that leverages proprietary RMAT technology," the company said.
UGG is the only casual footwear brand harnessing Treadlite, which is a new material compound said to have a phenomenal grip and exceptional rebound.
Stuart Jenkins, Senior Vice President Innovation and Product Development, said: "UGG is a brand that is committed to innovation. The technology that went in to creating this ultra-lightweight yet exceptionally comfortable and durable outsole for Treadlite by UGG was a natural evolution for our comfort casuals."
The collection will be sold at UGG stores, on uggaustralia.com and at select retailers, including Nordstrom, Lord & Taylor, Zappos, Dillards and Bloomingdales. Ranging in price from $120 to $140, the Men's Spring Fathom collection features six styles in a variety of sandals and sneakers.
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