UBM launches updated ShopTheFloor digital platform
Trade show giant UBM Fashion has updated its ShopTheFloor digital trade show and marketplace B2B platform. New features include a refreshed look and easier access to a large network of brands and retailers.
The new platform offers brands a redesigned virtual showroom and access to 25,000 buyers. Buyers benefit from streamlined new features including a curated shopping experience designed by UBM’s team of trend forecasters and tips on what other retailers are buying.
“In an ever-changing retail landscape, it’s important to keep things fresh and moving,” said Vince Tsai, SVP and GM for ShopTheFloor, in a company statement.
“This launch includes a redesign of the shopping and order taking process, as well as a new mobile-friendly responsive design to accommodate our “on-the-go” retail buyers," he explained.
Tsai also pointed out the additional features launched as part of the platform's premium service, including Lead Analytics and a “SalesMatch” function.
Andrew Egan, founder and executive creative director of CoolGraySeven, the branding and advertising agency responsible for the platform's new brand identity, explained, “It was also important for us to tell the story of ShopTheFloor’s broad range of fashion categories and product classifications [...] under a single, cohesive style that feels modern and cool”.
ShopTheFloor is available now to qualified buyers and retailers. Access can be requested by visiting ShopTheFloor’s website.
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