Facebook on Thursday launched a catalog feature for its WhatsApp messaging app, building out the service's e-commerce tools as it moves slowly toward monetizing the app it bought in 2014 for $19 billion.
Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.