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Media

WhatsApp adds shopping catalog feature, courting e-commerce

WhatsApp adds shopping catalog feature, courting e-commerce

Facebook on Thursday launched a catalog feature for its WhatsApp messaging app, building out the service's e-commerce tools as it moves slowly toward monetizing the app it bought in 2014 for $19 billion.
today
Miscellaneous
Retail
Sabyasachi partners with Goodtimes for new season of Band Baajaa Bride

Sabyasachi partners with Goodtimes for new season of Band Baajaa Bride

Designer Sabyasachi Mukherjee has partnered with Goodtimes again for the upcoming season of the TV show “Band Baajaa Bride”.
today
Bridal wear
Media

Burberry adds online and in-store gaming experience as it targets youth market

Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
today
Ready-to-wear
Media

FashionNetwork.com and FashionJobs.com announce site redesign

FashionNetwork.com, the world’s leading multi-lingual fashion news source, and FashionJobs.com, the industry’s leading employment website, are pleased to announce a new reader-friendly site redesign as of Oct. 7, 2019.  
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Miscellaneous
Media

Campaigns

Flipkart campaign launches with Alia Bhatt and Ranbir Kapoor

Flipkart campaign launches with Alia Bhatt and Ranbir Kapoor

Flipkart has launched its fourth “India Ka Fashion Capital” campaign with Bollywood celebrity couple Alia Bhatt and Ranbir Kapoor as the business focuses on its fashion segment for growth.
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Ready-to-wear
Campaigns
GCPL names Anushka Sharma as its new brand ambassador

GCPL names Anushka Sharma as its new brand ambassador

​Godrej Consumer Products Ltd (GCPL) has appointed Bollywood actress Anushka Sharma as the new face of its hair colour brand Godrej Expert Rich Crème. 
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Hair
Campaigns

Skincare brand Joy names Kriti Sanon as its brand ambassador

​Skincare brand Joy has signed Bollywood actress Kriti Sanon as its new brand ambassador. The actress will endorse Joy’s winter care product ‘Honey Almond’ lotion.
today
Cosmetics
Campaigns

Trusox names Rohit Sharma as its India brand ambassador

​Global sports brand Trusox has named cricketer Rohit Sharma as its brand ambassador for the Indian market.
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Accessories
Campaigns