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Media
Facebook to consolidate payments tools across apps with Facebook Pay
Facebook Inc said on Tuesday it was launching Facebook Pay, a service that will help consolidate payments tools across its social media platforms including Whatsapp and Instagram.
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Miscellaneous
Retail
WhatsApp adds shopping catalog feature, courting e-commerce
Facebook on Thursday launched a catalog feature for its WhatsApp messaging app, building out the service's e-commerce tools as it moves slowly toward monetizing the app it bought in 2014 for $19 billion.
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Miscellaneous
Retail
Sabyasachi partners with Goodtimes for new season of Band Baajaa Bride
Designer Sabyasachi Mukherjee has partnered with Goodtimes again for the upcoming season of the TV show “Band Baajaa Bride”.
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Bridal wear
Media
Burberry adds online and in-store gaming experience as it targets youth market
Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
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Ready-to-wear
Media
Campaigns
Flipkart campaign launches with Alia Bhatt and Ranbir Kapoor
Flipkart has launched its fourth “India Ka Fashion Capital” campaign with Bollywood celebrity couple Alia Bhatt and Ranbir Kapoor as the business focuses on its fashion segment for growth.
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Ready-to-wear
Campaigns
GCPL names Anushka Sharma as its new brand ambassador
Godrej Consumer Products Ltd (GCPL) has appointed Bollywood actress Anushka Sharma as the new face of its hair colour brand Godrej Expert Rich Crème.
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Hair
Campaigns
Skincare brand Joy names Kriti Sanon as its brand ambassador
Skincare brand Joy has signed Bollywood actress Kriti Sanon as its new brand ambassador. The actress will endorse Joy’s winter care product ‘Honey Almond’ lotion.
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Cosmetics
Campaigns
Trusox names Rohit Sharma as its India brand ambassador
Global sports brand Trusox has named cricketer Rohit Sharma as its brand ambassador for the Indian market.
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Accessories
Campaigns