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Media
Papa Don’t Preach celebrates a decade in fashion with a couture collection and fashion film
Shubhika Sharma’s womenswear and accessories brand Papa Don’t Preach has reached the milestone of its first decade in fashion and has launched a celebratory couture collection and fashion film.
Luxury
Media
Nykaa teams up with influencers for mini-series
Multi-brand beauty retailer Nykaa has teamed up with a number of beauty influencers to launch an interactive mini-series, ‘The Beauty Bar’, on its ‘Nykaa Network’ to boost online engagement.
Beauty
Retail
Huemn, Kanika Goyal Label, and Payal Singhal present digital looks for Lakme Fashion Week's Nexa Digital Couture
On Friday, the second day of Lakme Fashion Week’s online showcase ‘Nexa Digital Couture’, brands Huemn, Kanika Goyal Label, and Payal Singhal presented ready-to-shop looks online.
Luxury
Media
Bottega Veneta vanishes from social media
The Italian luxury label owned by the Kering group has cancelled all its social media accounts, with no explanation, in a move that seems to herald a new communication strategy.
Luxury
Media
Campaigns
Nova Eyewear signs Vikrant Massey for 'Blumax' campaign
Global eyewear brand Nova Eyewear owned by Vision Rx Lab has signed actor Vikrant Massey to endorse their newly launched Blumax range.
Fashion
Campaigns
Miuccia Prada and Raf Simons put technology at the heart of their first campaign
For the first time, Prada’s spring/ summer 2021 campaign was created under the creative co-direction of Miuccia Prada and Raf Simons, and focuses on interactivity and technology.
Luxury
Campaigns
Burberry's Chinese New Year campaign takes relaxed approach in changed world
Burberry has launched its Chinese New Year capsule and campaign in a world very different from the one it faced with its last New Year campaign a year ago. This time, it's very casual and at one with nature.
Luxury
Collection
Cartier unveils latest ad campaign, concentrating on a Magnificent Seven
Cartier has unveiled latest ad campaign, entitled the Culture of Design, and concentrating on a Magnificent Seven, iconic creations by the famed jeweller whose origins stretch back over a century.
Luxury
Campaigns