Jeans gets a rebirth Trussardi
today Nov 23, 2014
Trussardi Jeans got its new lease on life with a men's and womenswear line unveiled last this week during a runway show and party in Milan. Anna Calvi played live at the event, which was hosted at the former Ansaldo factory (now a training and rehearsal space for the dancers of La Scala).
A series of casual, cool fashion pieces were rolled out (under the creative direction of Gaia Trussardi) in a mostly somber indigo, black and khaki color palette. Shapes are classic and inspired by the streets, with just a touch of old school luxe, while fabrics included prints on cotton and silk and washed leather with a metallic finish.
The collection wasn't limited to denim, with plenty of outerwear, dresses, knitwear and leather goods all presented as part of the new Fall/Winter 2015 line. Footwear and handbags will arrive for Spring/Summer 2016.
A select list of multi-brand and department stores carrying the line include Galeries Lafayette in France, La Rinascente in Italy and Harrod's in the UK. Twenty-five Trussardi Jeans stores will also open by the end of 2018 across reference markets including the Far East and Russia, adding to the existing stores in Milan and Verona.
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