Triumph sells Dorina to Hong Kong's Hop Lun
today Sep 18, 2015
Triumph continues its strategy of refocusing on the eponymous brand and on Sloggi. The underwear giant recently sold its Dorina brand to Hop Lun, co-owner of Scandale Paris with Halle Berry.
The amount of the transaction was not revealed but with it the Asian group has acquired a historic German brand, with expertise in plus sizes too. In addition to Scandale Paris, Hop Lun owns lingerie brands 6ixty 8ight and Marie Meili.
Dorina features a mixed underwear range and has a staff of about forty. Ulrich Daiss will remain in charge of Dorina and head distribution and marketing. Pieter-Bas Stehmann, CEO of Hop Lun Brands, harbours international ambitions for Dorina, which is currently present almost exclusively in German-speaking countries and Benelux.
As for Triumph, the company last year saw its revenue decline more than 4% to €1.4 billion.
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