Too Faced previews its collection with blogger Kandee Johnson
Too Faced teased its collaboration with blogger Kandee Johnson all the way back in January, and now the brand has finally offered a full preview of the collection. The “I Want Kandee” limited edition collection will go on sale at Ulta on September 3.
The collaboration with the beauty blogger and Youtuber will feature four new shades of the brand’s matte liquid lipsticks, as well as a highlighter, face powder and eye shadow palette. The collection features an overall candy theme, with names like Black Licorice Liquid Eyeliner. As with other products in Too Faced’s lines, many of the items come with a sweet scent, such as the banana-scented Banana Pudding Brightening Powder. “What I love about Too Faced is it’s a full-sense experience — like you see the colors and there's always a smell — and that makes you feel something,” Johnson said.
Too Faced has teamed up with other beauty bloggers on other successful exclusive collaborations in the past, including a face and eye shadow palette with Dutch blogger Nikkie Tutorials. The brand has also faced recent controversy for allegedly failing to fully compensate Nikkie Tutorials for her collaboration.
Johnson, a makeup artist from Los Angeles, has nearly 4 million subscribers on her YouTube channel. She is known for her radical transformations, including turning herself into a Barbie and Ken doll through makeup.
Prices for the Kandee Johnson collection will range from $18 for liquid eyeliner to $45 for an eye shadow palette. The entire collection will be available at Ulta stores and online as well as on the Too Faced website on September 3.
Too Faced was acquired by Estée Lauder in December 2016 for $1.45 billion dollars, the biggest acquisition in the cosmetic giant's history. The move was part of its effort to to reach out to 20-35 year old consumers who are very active on social media. Too Faced currently has over 8.8 million followers on Instagram, up from approximately the 7 million it had when Estée Lauder acquired the brand.
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