×
146
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
By
Reuters
Published
Jun 19, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tod's launches men's capsule collection for Mr Porter

By
Reuters
Published
Jun 19, 2017

Italian luxury group Tod's on Saturday launched a menswear capsule collection for Yoox Net-a-Porter in a bid to increase its reach to online customers.


Tod's X Mr Porter capsule collection campaign featuring the iconic 'Gommino' loafers - Mr Porter


The brand is pushing to regain appeal among fashionistas despite expecting like-for-like retail sales to be flat overall in 2017.

The "Tod's X Mr Porter" collection is aimed at YNAP's in-season online store dedicated to men, with 27 items for the summer, designed by Tod's menswear Creative Director Andrea Incontri.

It includes new, coloured models of the group's iconic 'Gommino' loafers, suede bomber jackets and printed swimming shorts, all in the tones of blue, red and white.

Despite already selling shoes, clothes, and accessories through YNAP's websites, the collection is the Italian brand's first exclusive collaboration with the successful online luxury group.

It's the first dedicated 'see-now-buy-now' collection for the group, presented on Saturday in Milan and on sale this coming week, a statement said.

"Since launching Tod's ready-to-wear business in 2015, we have wanted to work on an exclusive collection ... giving our global customer base something special which they cannot find anywhere else," Mr Porter Buying Director Fiona Firth said in a statement.

Luxury groups have been coming under pressure from increasingly young clients to present more collections during the year, including highly-attractive limited and exclusive capsule lines.

Chairman Diego Della Valle said in April that the company would see positive results in the next couple of years from different strategies aiming at both "traditional and new clients", increasing products offered and investing in technology more alongside traditional retail shops.

After posting a 4.4 percent drop in first-quarter revenue, Chief Financial Officer Emilio Macellari said last month it would be challenging to meet market expectations for earnings this year..

The group will showcase its menswear Spring Summer 2018 collection on Sunday, in one of many events for Milan's Men's fashion week.

© Thomson Reuters 2022 All rights reserved.