×
197
Fashion Jobs
COLUMBIA SPORTSWEAR COMPANY
Assistant Merchandising Manager
Permanent · BENGALURU
NIKE
Senior Engineering Manager, Journey Analytics – Marketing Technology
Permanent · Bengaluru
RJCUBE STAFFING SOLUTIONS PVT LTD
Merchandising Manager For Garments Buying House, Noida
Permanent · Noida
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Manufacturing/ Engineering/ Engineer/ Production
Permanent · National Capital Region
ADD UR CO LLP
Production Manager
Permanent · Chennai
ADD UR CO LLP
Logistics Manager
Permanent · Chennai
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Apr 17, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tmall’s Luxury Pavilion reports $159,000 average spend per consumer since site launch

Translated by
Nicola Mira
Published
Apr 17, 2018

Chinese e-commerce giant Alibaba has disclosed the first results of Luxury Pavilion, the luxury goods website it launched last August within Tmall, whose services are expanding via a newly hatched loyalty programme.


Alibaba


In less than a year, Luxury Pavilion has reportedly reached an audience of 100,000 users, attracted by the fifty or so luxury and high-end labels it features, among them Burberry, Hugo Boss, Givenchy, Guerlain and Maserati. According to Tmall’s latest estimates, Luxury Pavilion users have spent on average one million Chinese yuan ($159,000) on the luxury website since its launch. An astonishing amount, explained partly by the fact that, alongside fashion and beauty products, the website also sells luxury watches and cars.

Notably, one third of Luxury Pavilion users reportedly consists of consumers below the age of thirty and, even more notably, these users accounted for 45% of all purchases on the luxury site. Enough for Alibaba to emphasise that, in the next three years, its priority will be strengthening the group’s connection with this posse of young luxury consumers.

“These new Chinese consumers are uber-connected through their smartphones, more knowledgeable than their older counterparts and have a growing purchasing power,” said Sébastien Badault, General Manager of Alibaba France, who talked to FashionNetwork about Luxury Pavilion last October. “They travel extensively and, when they visit Western countries, they buy luxury products which they are then keen to find in China too. Luxury Pavilion is a tool which allows brands to establish a link with these consumers, and to respond to their expectations by offering them a streamlined online shopping experience with the same quality and service they would enjoy in brick-and-mortar stores.”

Alibaba also announced that Luxury Pavilion customers will benefit from the services offered by the loyalty programme which is part of the website's recently launched New Retail initiative. Site members will enjoy access to bespoke product offers, new payment options, priority deliveries, door-to-door returns and invitations to events. Premier members will have extra benefits, like a personal shopper service, a concierge service and access to premium spas.

Alibaba’s efforts in the luxury sector are part and parcel of the major offensive launched in a very short period of time by all of China’s leading e-tail operators on the luxury market, in response to the growing demand for luxury goods in the country, as FashionNetwork.com found out by interviewing the various players involved.

Copyright © 2022 FashionNetwork.com All rights reserved.