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Published
Aug 13, 2015
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TK Maxx removes "Je suis over it" t-shirt after complaints

Published
Aug 13, 2015

A shopper found a black shirt printed with "Je suis over it" in a TK Maxx store in Bristol and deemed it "offensive", raising a public backlash against the discount retailer. 


The t-shirt, which was claimed to be mocking the Charlie Hebdo massacre, has been since removed from the company's 280 stores. "As soon as we became aware of the offensive T-shirt message, we initiated the process to remove this item from our stores and are internally reviewing how we inadvertently purchased the item", said a spokesperson for Tk Maxx to the Mirror. "We would like to apologise to our customers for any concern this may have caused.”

The T-shirt was allegedly manufactured in 2014 before the shootings in Paris. The American manufacturing company who produced it, Reason Clothing, said it had "no connection with the Charlie Hebdo attacks".

The printed piece was also been sold by Asos, which echoed TK Maxx by removing the t-shirt from its online collection. "It is never our intention to knowingly offend or cause upset to anyone, least of all those affected by the terrible tragedy in Paris in January 2015 this year," said a spokesperson for the brand. 

Written by Barbara Santamaria

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