To avoid "becoming predictable." Timberland is determined to "enhance value", Dean Gomilsek-Cole, Creative Director states. To do this, the brand turned to the designer Martine Rose and Wallpaper magazine. Together, they are creating a jacket for men.

Video extract, Martine Rose interview available via www.wallpaper.com/timberland

And for those curious, Timberland shows videos on their website of the triple collaboration behind the scenes, as well as interviews with the artist revealing thoughts and inspirations.