Tiger Shroff, Jacqueline Fernandez to launch own brands with Mojostar
Kwan Entertainment and Dream Theatre have joined hands to form Mojostar which plans to cash in on the popularity of Indian celebrities by creating world class retail brands in the country.
Mojostar is looking to emulate the success of global celebrity brands with Indian celebs and has already signed popular Bollywood actors Tiger Shroff and Jacqueline Fernandez who will launch their own fashion labels with Mojostar.
"Celebrities hold massive influence in trends related to fashion, fitness, personal care, and appearance, and have been used by brands for decades for endorsements. This represents a large and profitable market opportunity to create authentic brands with celebrities. Globally, we have seen billions of dollars of value being created by celebrity brands such as David Beckham, Victoria Beckham, Mary-Kate and Ashley Olsen, and Jay-Z etc," said co founder Anirban Das Blah in a statement.
Celebrity brands are relatively new to the Indian market however off late leading apparel & ecommerce firms are joining hands with Bollywood actors and cricket players to create brands.
Some of the popular celebrity brands in India are Hrithik Roshan’s HRX, Shahid Kapoor’s Skult, Deepika Padukone’s All about You, Virat Kolhi’s Wrogn, Yuvraj Singh’s YWC amongst others.
Jiggy George of Dream Theatre said, "In India, there is an obvious market opportunity for celebrity brands, but the authentic approach to celebrity brand creation has not yet matured. Anirban and I have been working together for a while now to address this market and come up with attractive brand propositions. This joint venture will be leveraging our mutual strengths to revolutionize the way retail brands are created in India."
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