×
241
Fashion Jobs
SOBHA
Manager - Sales at Sobha Nesara, Kothrud - Pune
Permanent · Pune
MIDAS HYGIENE INDUSTRIES PRIVATE LIMITED
Area Sales Manager - Punjab
Permanent · Jalandhar
PETPOOJA
Area Sales Manager || Software Sales (Pos) || Petpooja
Permanent · Navi Mumbai
FLEETX
Assistant Area Sales Manager/ Area Sales Manager
Permanent · Haldia
FLEETX
Area Sales Manager
Permanent · Tirunelveli
MINIVEL SERVICES
Area Sales Manager - Insurance Company
Permanent · Bengaluru
POLYCAB
Area Sales Manager
Permanent · Chennai
ACME SERVICES PRIVATE LIMITED
Purchase Manager For a Leading Textile Brand
Permanent · Mumbai
SBFC FINANCE
Area Sales Manager And Sales Manager- Loan Against Property
Permanent · Ahmedabad
BUSY INFOTECH
Area Sales Manager - Amritsar / Ambala / Shimla
Permanent · Ambala
GRAND CHEMICAL WORKS
Area Sales Manager- Lucknow (gt Fmcg)
Permanent · Lucknow
GRAND CHEMICAL WORKS
Area Sales Manager - Jaipur (gt)
Permanent · Kota
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
SURYA FOOD AGRO LTD
Production Manager
Permanent · Greater Noida
SHYAM STEEL INDUSTRIES
Require Area Sales Manager For Different Locations at Bihar
Permanent · Madhepura
PINKODE REALTY LLP
Hiring For Asm/Sales Managers
Permanent · Mumbai
FRQ BRO
Area Sales Manager - Oppo
Permanent · Pudukkottai
FLEETX
Area Sales Manager
Permanent · Tirunelveli
TEACHMINT
Area Business Manager
Permanent · Hubballi
MTC BUSINESS
Production Manager | Khopoli
Permanent · Khopoli
UGRAYA FOODS
Production Manager || Agartala (Tripura)
Permanent · Agartala
Translated by
Susan Spies
Published
Dec 20, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Kooples switches to monthly collections

Translated by
Susan Spies
Published
Dec 20, 2016

The Kooples is rethinking how it designs and releases collections. The Parisian men's and women's brand is saying goodbye to two major seasonal collections per year and opting for monthly collections. Interviewed this month by BFM Business, Alexandre Elicha, co-founder and co-head of the brand, announced the transition to twelve collections per year.


Collection Moonlight - The Kooples

“We felt it was time to reinvent ourselves. This renewal means another way of working,” said Alexandre Elicha. This means a shake up from two to twelve collections per year. “Each collection will have a particular image, a strong identity. As a way to bring in more innovation, more creativity,” but also “more rarity and exclusivity,” he added.

The transition to this new schedule has just launched with the “Moonlight” collection, the first monthly installment for the holiday season. 2017 will see monthly editions for both men's and women's wear. While the brand has already tested capsules, such as last summer, it is now conducting in-depth re-organization of its structure.

“Our customers no longer want to see a piece of clothing, like a coat, a photo, and then only actually discover the real thing six months later. They want this coat right away. Our primary wish is to respond directly to this expectation,” said the co-head of Kooples, obviously inspired by the “see now buy now” trend.

Launched in 2008 by the Elicha brothers, the brand is now present in 36 countries with 450 stores.

Copyright © 2022 FashionNetwork.com All rights reserved.