×
428
Fashion Jobs
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager - Diagnostic / Healthcare
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Vijayawada
RELIABLE CLOTHING PVT. LTD
Opening For Business Head (Garment Export)
Permanent · Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Hyderabad
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Kochi
RISHABH IMPEX
Area Sales Manager
Permanent · Northeast India
NATURES ESSENCE PRIVATE LIMITED
Area Sales Manager- Punjab(Ludhiana)
Permanent · Ludhiana
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Noida
By
Reuters
Published
Oct 4, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tesco woos shoppers with fashion website

By
Reuters
Published
Oct 4, 2009

By Mark Potter

LONDON (Reuters) - Tesco, the country's biggest stores group, launched a clothing website Saturday 3 October to tap one of the few fast-growing retail markets and win new customers with a more upmarket focus.



Tesco said it was set to go along with a vogue for getting top designers and celebrities to create fashion ranges.

The move will step up competition to supermarket rival Asda, which sells its popular George range online, as well as clothing retailers like Marks & Spencer and Next.

It may also pose a challenge to small but fast-growing online fashion group ASOS whose catwalk-inspired fashions had been seen as being safe from Tesco's plans.

Tesco head of clothing Terry Green said he was aiming for a fashionable appeal while keeping the group's focus on value, and was working with top brands and talking to top designers. "It'll be a different experience, so I do expect to get a lot more customers," he told reporters at a fashion show launch.

Tesco is the country's fourth-biggest clothing retailer by volume of goods sold with a 3 percent market share and annual sales of over 1 billion pounds, Green said.

Sales growth is currently limited by store space, with around 60 percent of stock unavailable in 80 percent of shops and so putting the full range online will significantly boost availability of Tesco's clothes.

Green, who started the "Designers at Debenhams" ranges which are still driving growth at the department stores group , is aiming to leapfrog rivals Asda, Primark, and Marks & Spencer, and to grow online sales to 10 percent of group clothing sales, though he did not say by when.

The website is launching with around 3,500 product lines and more than 20 brands, including Nike and Timberland, as well as hip East London label Liquorish and handbags by actress-turned-designer Mischa Barton.

DESIGNERS AT TESCO

Green said these numbers would increase rapidly and Tesco would put more emphasis on premium ranges of its F+F brand.

Online retail sales rose 16 percent year-on-year in August, according to industry body IMRG and consultants Capgemini, versus 2.1 percent growth in total retail sales, and with clothing and footwear growing just above the online total.

Green said Tesco was in talks about launching so-called diffusion brands whereby designers do limited ranges for a retailer." We may bring in one or two big, famous names as well," he said.

Fashion retailers have sparked a surge in sales, drummed up publicity and added cachet to their brands by signing up top designers and celebrities for limited periods of time.

Earlier this week, Sweden's Hennes & Mauritz, which has pioneered such collaborations, said it had signed up French designer Sonia Rykiel for two collections.

© Thomson Reuters 2021 All rights reserved.