×
784
Fashion Jobs
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Production Merchandiser Manager/Head - Garments Manufacturing
Permanent · National Capital Region
SHAHI
General Manager-Corporate Communications
Permanent · Bengaluru
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Thanjavur
Permanent · Thanjavur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Karjat
Permanent · Karjat
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Darjeeling
Permanent · Darjeeling
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Ankleshwar
Permanent · Ankleshwar
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Pali
Permanent · Pali
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kurseong
Permanent · Kurseong
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kumbakonam
Permanent · Kumbakonam
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dausa
Permanent · Dausa
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Siana
Permanent · Siyana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupur
Permanent · Tiruppur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kashipur
Permanent · Kashipur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dibrugarh
Permanent · Dibrugarh
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Aurangabad
Permanent · Aurangabad
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Palitana
Permanent · Palitana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Rajgir
Permanent · Rajgir
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Gandhidham
Permanent · Gandhidham
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupati
Permanent · Tirupati
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Lonavala
Permanent · Lonavala
Published
Jun 19, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ted Baker experiments with “physical virtual" store

Published
Jun 19, 2015

In 2007, Google revolutionized traditional city maps when it launched Street View in the United States. Since then, its fleet of camera carrying vehicles have been travelling along US and European streets taking 360-degree pictures. Users can then virtually “visit" cities without leaving their computer screens.

The interior of the Ted Baker & Moore store - Ted Baker


This is the same technique that is currently being employed by Ted Baker in its new Ted Baker & Moore concept store, which was recently opened at 132 Commercial Street in Shoreditch, London. The store, which does indeed exist in real life, offers physical customers the brand’s apparel collections as well as a selection of accessories, handbags, gadgets and more unexpected products, such as bicycles.

The store’s perfume section - Ted Baker


On a website specifically devoted to the store, consumers can explore the space from top to bottom, while clicking on products in order to gain direct access to product descriptions. If the customer so desires, he or she may then be directed to the brand's website.

The footwear department - Ted Baker


The virtual experience is interesting but there remains room for improvement. Navigation may not be completely intuitive, and not all the products are yet available for sale. One may wonder about the bandwidth required, and about the product referencing for the range each time the store layout changes. 

Nevertheless, the idea is intriguing and should win over customers who don’t do their shopping in physical stores as well as those interested in new online experiences.

Copyright © 2022 FashionNetwork.com All rights reserved.