Tata Cliq to add 400 brands, newer categories
Tata Industries e-commerce retail brand Tata Cliq plans to add nearly 400 brands and newer categories such as jewellery, home furnishings, and children’s garments in the next one year, said a top Tata official.
“Our fulfillment cost per unit is half of other players and our average selling price is 10-30% higher than other players. So, you can see what we are pegging viability on,” said Kanwar Rameshwar Singh Jamwal, executive director of Tata Industries was quoted as saying by the Economic Times.
“Because most of our products are in stores, and not in separate warehouses, we are saving 50% in fulfillment costs. This year will be crucial in enhancing our break-even visibility,” Jamwal said.
Tata Industries owns 90% of Tata Unistore, which operates the online marketplace Tata Cliq. The rest is owned by Trent, another Tata company that operates retail chains such as Westside, Star Bazaar and Landmark.
Tata Cliq , which entered the market in May last year, has been betting on ‘phygital’ model, or a combination of online buying and store purchases, to ram its way out of the clutter. About 70% of orders are shipped out of store, while 4-8% are collected by customers.
Tata’s push comes at a time when the country’s two largest ecommerce marketplaces — Amazon and Flipkart — are engaged in a fierce price war.
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