Tata Cliq Luxury adds American brand Brooks Brothers to brand portfolio
Tata CLiQ Luxury, the Tata group's multi-brand luxury e-commerce platform today announced the addition of America's iconic clothing brand Brooks Brothers to its brand portfolio.
Tata CLiQ Luxury will host more than 500 curated styles from Brooks Brothers Main Line and Brooks Brothers Red Fleece collection in the apparel and accessories categories for men. It is the first brand on Tata CLiQ Luxury to offer a phygital experience to the discerning customer base with the curated collection of equivalent styles available online and across Brooks Brothers stores in India.
The products will be shipped directly from the brand store and home delivered either by standard delivery mode or express delivery mode. Tata CLiQ Luxury will also offer CLiQ & PiQ services across 10 Brooks Brothers stores in India where consumers can choose to CLiQ online and walk-into the store to PiQ the merchandise.
"Our partnership with Brooks Brothers will further strengthen our brand portfolio for men and will also give them a seamless online and offline experience,” Gurvinderjit Samra, Business Head, Tata CLiQ Luxury and Women's Fashion Business said in a statement.
Anand Nair, Business Head, Brooks Brothers India said, " By partnering with Tata CLiQ Luxury, we aim to expand our online footprint and extend a renewed brand experience to our patrons in India."
In India, Brooks Brothers operate through a joint venture partnership with Reliance Brands Ltd.
Tata CLiQ Luxury currently offers 13 premium luxury and bridge-to-luxury fashion brands such as Hugo Boss, Armani Jeans, Coach, Furla, Tumi, G-Star, Michael Kors, Armani Exchange, M Missoni and True Religion.
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