Tata Cliq launches ‘Cook the Look’ campaign
TataCLiQ.com, Tata group’s multi-brand phygital e-commerce platform has launched its latest campaign “Cook the Look” to attract fashion conscious shoppers to its platform by offering them curated looks that are ‘ready to buy.’
TataCLiQ.com will unveil the Autumn Winter 2017 ready to buy collections which will be a combination of leading brands such as Westside, Celio*, Vero Moda, Jack and Jones, Only, Hunkemoller, Hidesign, Steve Madden, The Label Life, Fossil, Titan and Aldo.
Kishore Mardikar, Chief – Brand Marketing and Institutional Sales in a statement said, “The idea of offering cross-curated ‘ready to buy’ looks is rooted in the fact that consumers also have a fast-paced lifestyle, where they can dedicate limited time for shopping. With this offer, TataCLiQ.com serves as a one-stop shop for those who want to take a quick pick of their favorite attire, instead of surfing for hours.”
Tata Cliq is the flagship digital commerce initiative of India’s leading conglomerate Tata Group with a strong presence in the fashion, footwear, accessories and luxury categories. It has brands like Brooks Brothers, Hugo Boss, Armani, Coach, Furla, Tumi and Michael Kors on its platform.
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