Tata Cliq enters kids fashion segment

By

Maverick Martins

Published
Aug 11, 2017

Tata Group’s multi-brand phygital e-commerce platform Tata Cliq will enter the online kidswear market to take on leading etailers with the launch of its kidswear category.
 
 

Tata Cliq’s new range in the kidswear category will offer a wide range of selection to customers with over 15+ curated brands such as Gini & Jony, Lilliput, Toons, Nauti Nati, Crocs, Kittens, and FG4 London.
 
In addition to these, the brands housed under Westside portfolio (Utsa Kids, Baby Hop, HOP, Y&F) will be exclusively available on the website and offer full omnichannel services, the company said in a statement.

Vikas Purohit, Chief Operating Officer, TataCLiQ.com, said: “Introducing kids wear is in line with our focus on brands and brand loving consumers. We aim to ensure that Indian consumers get access to brand’s latest in-season collections, that can be delivered within 48 hours at their doorstep. Through our partnership with the finest brands in kids' fashion, we aim to connect with parents and tweens, who are increasingly brand conscious and always want the best for their kids.”
 
Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It operates in categories such as Electronics, Fashion, Footwear and Accessories, and Luxury across 1200+ brands and 1000 stores in 100+ Indian cities and towns.