Tata Cliq adds American brand DC Shoes to its platform
TataCLiQ.com, the Tata group’s multi-brand Phygital ecommerce platform has expanded its international brand portfolio with the addition of American brand DC Shoes.
DC shoes Tiago Lemos and SK8 Mafia collections will be exclusively available online and through its phygital concept of CLiQ & PiQ wherein customers can buy online and collect their products from any of the 13 DC physical stores.
DC Shoes product portfolio will include sport shoes including skateboarding and snowboarding, apparels, bags, accessories, hats, shirts, and posters. The collection is priced between Rs 550 ($9) to Rs 8500 ($140).
Tata CliQ is looking to enter newer categories in order to increase its brand tie ups to scale up offering to consumers across the country. It also plans to launch its own e-wallet in the coming year to drive the next phase of growth.
Gurvinderjit Singh Samra, Business Head, Fashion and Lifestyle, TataCLiQ.com in a statement said “Since the launch of Tata CLiQ, our focus has been to build an assortment of some of the best authentic brands, both Indian and international and we certainly have delivered on it. With the launch of DC Shoes, we have further strengthened our brand offerings and our partnership with Reliance brands.”
Puneet Behal, Business Head, DC Shoes said, “Through our association with Tata CLiQ, we aim to reach consumers pan India, provide them access to some of the best brands and also expand our online footprint.”
DC Shoes operates 13 brick and mortar stores in India in partnership with Reliance Brands Limited. Tata Group had entered the online retail with e-commerce portal TataCLiQ last year. The firm has more than 800 curated brands across various categories, with over 50 brands exclusively available on the portal.
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