Tarun Tahiliani, Obeetee team up to create Indian handmade carpets
Leading Indian fashion designer Tarun Tahiliani has collaborated with Obeetee, one of the leading manufacturer of hand-knotted and hand-tufted rugs in India, to unveil an exclusive collection of handmade carpets under the 'Proud to be Indian' brand.
"We started this brand in 1920 and we are almost 100 years old. Over the years, we have seen designs that are Persian, Turkish, and then we get demands from customers from Britain, Germany and America,” said Obeetee Chairman Rudra Chatterjee.
"India today is the largest manufacturer of carpet world, our brand being the largest manufacturer in India... however we don't fully reflect the massive design talent that India have. Also the motifs from Lucknow, Agra, Rajasthan, Karnataka, we don't reflect those motifs adequately. There hasn't been a collection which is fully Indian in its design, hence this line.... It’s not only made in India but designed and conceptualised in Indian heritage,” he added.
Obeetee has also partnered with leading designers like Raghavendra Rathore, Abraham & Thakore, to conceptualise and take the 'Proud to be Indian' brand forward.
"I always loved carpets and was interested by the idea. It's fantastic to lend your creative hands to such things. I totally relate to this India inspired line since I am the supporter of all things Indian. Giving a contemporary version of India to this line has been amazing," said Tahiliani.
The limited edition designs will also be taken across the globe, beginning with the US in February.
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