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Published
Jul 26, 2017
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Target India to pioneer new retail technology

Published
Jul 26, 2017

The Target Accelerator Program’s fifth edition is set to pioneer new technologies for both their business and the garment sector at large including AI and machine learning. 


Target India is pioneering new digital technologies to expand its retail experience - Photo: Target


Target India has selected eight companies to work on the planned technology solutions and a rigorous four month program will be carried out. During the program, the eight companies will refine their technologies and then pilot them at Target stores and headquarter locations. The fields in which the eight companies selected reside include artificial intelligence (AI), analytics, digital experience, computer vision, natural language processing, and machine learning.

The eight companies selected by Target India include Jumper.ai which enables shopping on social media using hashtags, Streamoid which uses natural language processing to create personalised product recommendations, and vPhrase which uses structured data to give insights into natural language. Also, Light Information Systems will use natural language processing to add to customer support functions and Cognitifai will enable video analytics on both live and recorded video footage. Moonraft has created an AI powered shopping assistant, Hyperworks uses a simple camera to scan fresh produce, and Cogknit can extract content from videos and then convert it into a textual explanation of said video.

The addition of these new technologies to the online retail experience will certainly transform the e-commerce landscape in India. AI is increasingly being used in online stores. For example, the designer boutique Pernia’s Pop-up Shop recently launched an AI function that allows customers to design their own garments. With the rise of e-commerce and online payments as a whole, Target India is backing development in a sector sure to continue expanding.
 

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