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Published
Jan 12, 2016
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Tally Weijl ends 2015 with nearly €400 million revenue

Published
Jan 12, 2016

Tally Weijl is a fast-fashion multinational founded in Switzerland in 1984, featuring a retail network of over 800 stores in 38 countries. The company ended the fiscal year 2015 with a revenue of €380 million.

Two Tally Weijl looks for the autumn-winter


Tally Weijl entered the Italian market in 2006, and in 2015 the country became the brand's top market, with growth in excess of 20% thanks to new openings and increases in like-for-like terms. Tally Weijl's expansion strategy in Italy focused on the continued opening of mono-brand stores, widely distributed throughout the country.

The retailer has newly opened 25 directly-owned and franchised stores, in locations such as Rome's Centro Commerciale Euroma 2 and Florence's Santa Maria Novella rail station. It is now present in all the 20 regions of Italy after openings in Sardinia (Cagliari and Oristano) and Basilicata (Policoro).

"Today, with 180 stores, we are leaders in Italy for number of outlets in the fast fashion, total look segment. But the group's expansion won't stop here. The 200 stores target is drawing nearer,” said Marco Dellapiana, Tally Weijl Italy's country manager. The 2016 expansion plan provides for a further acceleration, and forecasts the opening of 30 stores, whether directly-owned or franchised. These shops will feature the new store concept launched in early November with the renovation of the brand's flagship store in Zurich's main shopping street, the Bahnhofstrasse.

Tally Weijl is an international fashion brand that was founded in a small garage in Switzerland in 1984. It is a family company which has now become a multi-channel retailer, with 800 stores in 38 countries, generating a revenue of €380 million (CHF400 million).

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