Swarovski’s Confluence celebrates two years, partners with three new designers
today Jul 20, 2018
Swarovski’s exclusive collective ‘Confluence’, celebrated two years of its inception with an event at Embassy of Austria in New Delhi and added three new designers to partner with them for their collections.
On the occasion, Swarovski showcased the journey of the brand from the Austrian Alps to the hands of leading Indian design luminaries through its event titled "Sparkling Transformations".
Swarovski Professional to mark its 15th anniversary in India had collaborated with 11 renowned Indian designers for the Confluence collection in 2016.
The first collection featured statement designs from Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh and Suneet Varma which were all crafted with Swarovski crystals.
This year, Swarovski has added three more designers - Deepa Gurnani, Nida Mahmood and Zariin - to be a part of the Confluence collection. Last year it had added Suhani Pittie and Tarun Tahiliani to its designers portolio.
Commenting on the success of Confluence, designer atJJ Valaya, said, "I was one of the first ambassadors of Swarovski in the country and it feels absolutely fabulous to now be one of their top sellers in this category. My collection is based on the Safavid dynasty of Persia.”
Speaking on the occasion, Vivek Ramabhadran, Vice President, Asia South & Africa Region, Swarovski Professional, said, "Confluence is a combination of Austrian and Indian creativity, design and passion for quality. Our two-year journey has been splendid and we endeavor to keep expanding our creative horizons and present uniquely crafted Indian jewellery with the country's best design talent."
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